Digital Marketing
Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.
Leadership
For decades, IT vendors have offered small 's' solutions that were really bundles of hardware, software and services that they wanted to sell regardless of what customers actually needed. Now firms such as Dell, IBM and EMC are using analytics to help customers decide which products are best for their needs. Oracle, HP and others struggling with big 'S' solutions may get left behind.
Leadership
A host of big companies have explained how they have benefitted from Big Data in a research report published this week.
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets
Thanks for sharing the strategies ! :)
Isabella Richardson
Marketing the most of martech for revenue and CX
Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...
Aaron Alexis
Predictions: 9 digital marketing trends for 2019
What the hell is with the "He claims, he claims, he claims" nonsense? That's just not good reporting.
Armaan Alfares
Marketers aren't investing enough in direct response and customer data
This is a great development in the industry. Thanks for putting this together! We’ve been working with companies to help them build intel...
Giridhar Prathap Reddy
Professional services industry develops hybrid chatbot and live-chat