David Jones

Leadership

Marley Spoon appoints new CMO

Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia.

Leadership

David Jones aiming to be Australia's premier retail destination

​David Jones’ drive for its Elizabeth Street store to be a global premier retail destination has been boosted by a new partnership with Disney, and exclusive partnerships with iconic, luxury global brands, Louis Vuitton, Chanel and Gucci.

Digital Marketing

David Jones scores solid Webstore result in latest financials

David Jones has highlighted solid online and store sales growth in its latest financial results and announced new Webstore payment capabilities for its loyalty customers. The positive news comes during an otherwise tumultuous time for the retailer operationally, which has included share-trading controversy, the departure of its board leaders, the resignation of its CEO and news of a failed merger with Myer.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

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Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

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