Leadership
David Jones’ drive for its Elizabeth Street store to be a global premier retail destination has been boosted by a new partnership with Disney, and exclusive partnerships with iconic, luxury global brands, Louis Vuitton, Chanel and Gucci.
Leadership
David Jones has shaken up its executive leadership team, a move that sees its GM of marketing, financial services and customer insights depart as well as a new group executive of digital come on-board.
Digital Marketing
David Jones will launch a customer loyalty program as part of a three-pronged strategy to better understand and engage with its customer base.
Digital Marketing
David Jones has highlighted solid online and store sales growth in its latest financial results and announced new Webstore payment capabilities for its loyalty customers. The positive news comes during an otherwise tumultuous time for the retailer operationally, which has included share-trading controversy, the departure of its board leaders, the resignation of its CEO and news of a failed merger with Myer.
Leadership
Australian retail giant, David Jones, has merged its customer innovations team with marketing and financial services in a bid to improve customer engagement.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
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Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
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The purpose of purpose - Brand science - CMO Australia
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Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...
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