Databases

Oracle hopes to better target online advertising with Datalogix acquisition

Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.

Hadoop successor sparks a data analysis evolution

If 2014 was the year that Apache Hadoop sparked the big data revolution, 2015 may be the year that Apache Spark supplants Hadoop with its superior capabilities for richer and more timely analysis.

Social Media

SAP takes fight to Salesforce.com, Oracle with social intelligence app

Many companies have begun using specialized software to analyze what people are saying about their products and services on social media, and now SAP says it can help them match up individuals' social profiles with customer history data from CRM (customer relationship management) systems.

Digital Marketing

More data isn't always better, says Nate Silver

Big data may seem to promise big insights to users, but more isn't always better, cautions statistician Nate Silver, who became one of America's most well-known faces of data analysis after his FiveThirtyEight blog accurately predicted 2012 presidential election results in all 50 states.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

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foodpanda launches blockchain-based out-of-home advertising campaign

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Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

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An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...

Bagen Andrea

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Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...

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Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

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