Digital Marketing
Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.
Digital Marketing
IBM has deployed data analytics technology at its Heart of the City lighting sculpture in Sydney to map visitor movement and interaction at this year’s Vivid Festival.
Digital Marketing
Presenting data visualisaiton in graphs for marketing people to easily understand can be improved through the use of colour and putting in key takeaway data, according to Sportsbet's head of online analytics, Tony Gruebner.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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Tyrus Rechs
6 Ways to ramp up Social Media to Your Web Design
Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...
about_face
Analysts question long-term play of SAP's acquisition of Qualtrics
Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...
Yugal Sachdeva
Sport and sponsorship: The value of event sponsorship
As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...
CiGen RPA
What robotic process automation can do for marketers
10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality
sendian creations
The new wave of VR applications