The more time you spend in marketing and the higher up you get, the more you realise that the role is about influencing the entire business, REA Group’s executive manager of marketing and brand, Amanda Chase, claims.
Marketing can no longer just be measured on growing today’s businesses, it is ultimately accountable for whether organisations will survive in future, according to Suncorp’s customer, marketing and data leader, Mark Reinke.
For John Batistich, director marketing at Westfield malls, tackling the digital and physical retail divide is about in-depth customer profiling.
How Deloitte's CMO is using design thinking, digital delivery, customer insights and thought leadership content to drive new relationships not only with clients, but across the consultancy business.
The CMO of Helloworld shares how she's worked to transform the travel group's marketing function and customer engagement through data, collaboration and technology.
Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and innovation focus. And when he says CMOs must throw out all the rules they operated with up until now in favour of technology, data and customer insight, you know he must be on to something.
David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.
Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.
Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.
How Sheridan's lead marketer is striving for one-to-one customer engagement by cross-functional partnerships, data, customer insight and a brand revitalisation program.
Why deregulation, digital and data analysis are providing the tools for Deakin University's marketing chief to become a strategic advisor to the business.
According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.
Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans
Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data
#6 on the CMO50 list for 2015, Domino's chief marketing officer, Allan Collins, talks about corporate culture, marketing leadership, and how the pizza brand is using technology to reduce customer friction.
Ebay's head of marketing and retail innovation details how he's helping transform the online site into the go-to shopping destination for all retail.
Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.
Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.
No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.
Adobe has acquired the assets of ComScore’s Web analytics business, Digital Analytix, in a bid to further the analytics capabilities of its Marketing Cloud. The deal was one of two marketing analytics purchases announced in the US last week.
David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.
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Great e-commerce article!
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration