Data-Driven Marketing

CMO50 #1: Mark Reinke, Suncorp

Marketing can no longer just be measured on growing today’s businesses, it is ultimately accountable for whether organisations will survive in future, according to Suncorp’s customer, marketing and data leader, Mark Reinke.

CMO50 #22: David Redhill, Deloitte

How Deloitte's CMO is using design thinking, digital delivery, customer insights and thought leadership content to drive new relationships not only with clients, but across the consultancy business.

CMO50 #14: Kim Portrate, Helloworld

The CMO of Helloworld shares how she's worked to transform the travel group's marketing function and customer engagement through data, collaboration and technology.

CMO50 #3: Andy Lark, Xero

Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and innovation focus. And when he says CMOs must throw out all the rules they operated with up until now in favour of technology, data and customer insight, you know he must be on to something.

CMO50 #15: David Robinson, David Jones

David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

CMO50 #17: Jane Merrick, IAG

Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.

CMO50 #9: Renee McGowan, Mercer

According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.

CMO50 #12: Joe Pollard, Telstra

Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans

CMO50 #8: Richard Burns, Aussie Home Loans

Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data

CMO50 #6: Allan Collins, CMO, Domino's Pizza

#6 on the CMO50 list for 2015, Domino's chief marketing officer, Allan Collins, talks about corporate culture, marketing leadership, and how the pizza brand is using technology to reduce customer friction.

CMO50 #13: Mike Billing, Melbourne Storm

Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.

Leadership

8 steps to modern marketing

Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.

Leadership

David Jones data-driven marketing strategy

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

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