A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Flight Centre Travel Academy (FCTA) has ditched the use of ‘clunky, archaic systems’ in favour of automated marketing software in a bid to increase the number of leads and enrolments in its courses, and improve its overall customer experience.
Social Media
Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.
Digital Marketing
Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.
Digital Marketing
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.
Social Media
It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?
Digital Marketing
Give a marketer a sale, and you'll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity.
Digital Marketing
Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.
There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.
Digital Marketing
While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.
Digital Marketing
It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.
Digital Marketing
Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.
Digital Marketing
Add Tibco to the list of vendors pushing a full stack of so-called "customer engagement" software, which companies use to track and analyze consumer behavior in hopes of building deeper relationships with them and ultimately, selling more products and services.
Digital Marketing
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.
Social Media
Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.
Digital Marketing
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Digital Marketing
Microsoft and Salesforce.com have become corporate buddies, pledging to integrate their flagship products in what they're calling a "global, strategic partnership".
Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.
Wearnes Automotive, a major car distributor and dealer in Asia Pacific, has rolled out a real-time customer feedback system across seven countries. This system includes an application called Wearnes Customer Online Response & Engagement (Wearnes CORE), which sends instant alerts to service managers and senior management whenever there is a service lapse.
Digital Marketing
Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.
Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Digital Marketing
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system