Flight Centre Travel Academy (FCTA) has ditched the use of ‘clunky, archaic systems’ in favour of automated marketing software in a bid to increase the number of leads and enrolments in its courses, and improve its overall customer experience.

Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.

It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?

Give a marketer a sale, and you'll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity.

Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.

There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.

While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.

It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.

Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.

Add Tibco to the list of vendors pushing a full stack of so-called "customer engagement" software, which companies use to track and analyze consumer behavior in hopes of building deeper relationships with them and ultimately, selling more products and services.

The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.

Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.

Microsoft and Salesforce.com have become corporate buddies, pledging to integrate their flagship products in what they're calling a "global, strategic partnership".

Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.

Wearnes Automotive, a major car distributor and dealer in Asia Pacific, has rolled out a real-time customer feedback system across seven countries. This system includes an application called Wearnes Customer Online Response & Engagement (Wearnes CORE), which sends instant alerts to service managers and senior management whenever there is a service lapse.

Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.

Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.

Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.