Customer Loyalty

Leadership

Report: Retailers must redefine what loyalty means to consumers

​Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 15,000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and define what loyalty means in today’s retail world.

Digital Marketing

Is your brand Gen Z ready?

Gen Z are already becoming more influential than Millennials, so if you’re not talking to them now, you’re really going to miss out in the longer term, Unidays' APAC vice-president, Ed Schmidt, claims.

Digital Marketing

LoyaltyX launches new blockchain loyalty project with UNSW

Experimental loyalty agency, LoyaltyX, and the University of NSW (UNSW) have partnered on an innovative blockchain loyalty research project, giving students an opportunity to earn ‘Ethercryptocurrency’ at the checkout of participating merchants simply by scanning a barcode in their digital wallet.

Leadership

Does your brand look like garbage to your customers?

Big brands spend millions on branding, packaging and marketing their wares. Yet when empty plastic bottles and bags end up scattered along beaches and parks, all that brand equity looks like nothing more than garbage.

Leadership

​How to keep a promiscuous customer loyal

One issue with the gambling industry is that it’s very promiscuous, William Hill’s head of mobile CX, Mark Bradshaw, claims. Unlike a bank or insurance, it’s very easy to move between providers, so customer retention and making sure they don’t have a bad experience is really critical to your bottom line, he says.

Report: Brands continue to struggle with online commerce

While marketing and IT decision makers agree a fully comprehensive digital marketing platform is crucial for customer loyalty and business growth, the lion’s share of brands are unprepared for driving the growth of online commerce, according to a new global study.

Leadership

​How Nearmap leveraged tech to grow its market share

The past decade has seen an explosion of subscription-based business models such as Salesforce.com, Netflix and Spotify, and their popularity is proof customers are renting over purchasing more than ever before.

Digital Marketing

The pros and cons of a masterbrand strategy

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Digital Marketing

​Vodafone reveals new Qantas partnership

Vodafone has revealed a partnership with Qantas as well as waived a $5 New Zealand daily roaming charge for local customers as part of its latest strategic moves to boost customer loyalty and engagement.

Leadership

How ANZ Stadium’s CMO is using customer insight to drive member retention

The rise of customer-led marketing has thrown a very big spotlight on ways brands not only acquire customers, but also retain them. Understanding how to keep the returning consumer happy is no less a priority for ANZ Stadium’s CMO, who embarked on a two-year strategic member insights and engagement program in order to better understand its members and the services and digital offerings that will keep them coming back and spending more.

Digital Marketing

​Customer loyalty part 1: Do millennials make loyal customers?

With the rise of millennials making more informed purchase decisions, the pressure is on brands to find innovative ways to make the next gen loyal customers. But experts agree millennials can be loyal customers, if your marketing strategy is agile enough to meet their changing needs.

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Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

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Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

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What the hell is with the "He claims, he claims, he claims" nonsense? That's just not good reporting.

Armaan Alfares

Marketers aren't investing enough in direct response and customer data

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This is a great development in the industry. Thanks for putting this together! We’ve been working with companies to help them build intel...

Giridhar Prathap Reddy

Professional services industry develops hybrid chatbot and live-chat

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Viralnation

3 ways brands can embrace influencer marketing to connect with customers

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