Strategy
For many organisations, the emergence of digital channels necessitated creation of an entirely new business function to support them. A key question then is where to house that function – within marketing, IT, operations, customer, or someplace else?
Customer Experience Management
Forrester has released its Forrester Wave: Customer Feedback Management Platforms, Q4 2018 report, detailing the nine providers who are transforming customer feedback management (CFM) and therefore the customer experience (CX).
Measurement & Analytics
We are entering the era of relationships where the process of understanding what’s happening with customers, then delivering against those needs, is crucial to building brand connections that sustain businesses.
Leadership
While most organisations understand the significance of a voice of the customer (VoC) program, many are still struggling to execute their strategy effectively. Here are six fatal mistakes marketers are making and how to avoid them.
Customer Experience Management
A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
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iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
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The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight