Customer Experience

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Social Media

5 ways to get more from your social analytics

The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

Digital Marketing

New AR campaign set to revive Aussie’s love of greenery

Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.

Digital Marketing

Why driverless vehicles and car sharing won’t mean the ‘death of the car’ for Toyota

Increased car sharing, the rise of Uber, trends of people getting their licences and buying new cars later in life, and the prospect of ‘driverless’ cars’ have fuelled widespread speculation that car ownership will drop as much as 90 per cent in the future. But for Toyota senior enterprise architect, David Johnston-Bell, the ‘death of the car’ concept is premature.

Digital Marketing

Why data is Bank of New Zealand's golden asset

Data is seen is a not just a resource but a golden asset for the Bank of New Zealand, something the bank recognised five years ago as having the potential to create a real competitive advantage, Bank of New Zealand’s manager of systems and information, finance, Duane McLeod, says.

CMO50 2017 #26-50: Kellie Cordner

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

CMO50 2017 #26-50: Cameron Pearson

A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.

CMO50 2017 #26-50: John Arnott

As a customer-centric organisation, ING recently embarked on a number of innovative and customer-led initiatives that help drive engagement, boost loyalty and customer satisfaction.

CMO50 2017 #26-50: Sonia Bijelic

A national sport with passion and drive behind its marketing team, Cricket Australia has come leaps and bounds in offering excellent customer experience and boosting fan engagement.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

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ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

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Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

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This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

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I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

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