Digital Marketing
Western Union's Nicole Zimmermann is all too aware of the challenges and responsibilities associated with handling massive amounts of customer data.
Strategy
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
Measurement & Analytics
Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
Digital Marketing
As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.
Customer Experience Management
A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?
Digital Marketing
Successful data-driven marketers are increasingly turning to first-party data to improve customer intelligence and lessening their reliance on third-party data sources, a new report claims.
Digital Marketing
Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...
Steven Kizzy
KPMG Australia appoints ex-Publicis leader as head of brand strategy
When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...
Rob
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
play barbie games https://www.barbi-igre.net/
Karlo Bozak
Rethinking gamification in marketing
There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...
Curtis Bacchus
CMO's top 10 martech stories for the week - 9 August 2018
Love the counter intuitive StubHub example!
Rishi Rawat
Yale University says you’re missing this marketing advantage