Digital Marketing
Western Union's Nicole Zimmermann is all too aware of the challenges and responsibilities associated with handling massive amounts of customer data.
Strategy
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
Measurement & Analytics
Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
Digital Marketing
As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.
Customer Experience Management
A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?
Digital Marketing
Successful data-driven marketers are increasingly turning to first-party data to improve customer intelligence and lessening their reliance on third-party data sources, a new report claims.
Digital Marketing
Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
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Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
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Yes Machinery
Image intelligence:10 must-see infographics for marketers
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Lumen CMO strives to make the brand synonymous with anti-ageism