Customer Centricity

CMO50 2017 #26-50: Kellie Cordner

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

CMO50 2017 #26-50: Cameron Pearson

A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.

CMO50 2017 #26-50: Sonia Bijelic

A national sport with passion and drive behind its marketing team, Cricket Australia has come leaps and bounds in offering excellent customer experience and boosting fan engagement.

Digital Marketing

Case Study: How Ravensdown leveraged Genesys to boost CX capabilities

The volatile agriculture industry is placing increasing pressure on industry players like fertiliser co-operative Ravensdown to adopt more innovative ways to boost customer experience and engagement in order to maintain a competitive edge. Ravensdown’s CIO, Mark McAtamney, revealed how leveraging Genesys technology helped boost the co-operative’s customer-centric capabilities and offer deeper insights to help better meet customer needs.

Digital Marketing

4 marketing disciplines critical to customer centricity

The key function of marketing is to underpin the building of a profitable business – and you need to focus on customers to build sustainable business growth, author and chairman of MarketCulture, Dr Linden Brown, said.

Digital Marketing

​CMO interview: Reconnecting customers to life insurance

The group life sector has traditionally seen low engagement with customers, but MetLife’s CMO, Time Tez, reveals technology and data can be successfully used to reconnect with customers and make those touch points more memorable and relevant.

Leadership

Why GoDaddy needs a CMO and CCO

In March, small business technology provider, GoDaddy, joined the growing list of organisations globally to appoint an executive-level chief customer officer (CCO).

Leadership

Chief customer officer:Threat to the CMO?

Are CMOs threatened by chief customer officers or becoming them? We talks to CEOs, CMOs, industry experts and customer chiefs to find out why the role is becoming so important and whether marketers should be afraid or looking forward to it flourishing.

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CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

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