Human-centred design was once seen very much as a ‘nice to have’ but has increasingly become an essential element to a digital change project. And indeed, it's a key element of the success, or otherwise, of this kind of innovation, says a global expert in the practice.

​Digital is not a nirvana that stands in marketing isolation. Instead, it must be a part of an overall customer-centric culture or marketers will not achieve sustained results, Norman Disney and Young global director of marketing and communication, Ric Navarro, believes.

Tom Mouhsian, principal analyst (CX), APAC, at Forrester, discussed the CX-led transformation of Prudential Singapore at Forrester's CX Sydney 2018 Forum today.

AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.

​If we needed further examples that CX is the key to business success in a hyper-competitive marketplace, Catch Group’s new omni-channel CX approach is paying off with huge gains in both NPS scores and revenue.

CMOs must work with CIOs and develop a “CIMO perspective” in order to collaborate and achieve success in the age of the digital customer.