Creativity

CMO50 2016: #21: Lisa Ronson

A key metric Lisa Ronson uses to demonstrate the effectiveness of marketing with her c-suite peers at Tourism Australia is “living up to our vision to be the most desirable and memorable destination on Earth”.

Digital Marketing

Ogilvy data chief: Why data disruption is about people

Data disruption is as transformative and game-changing to customer engagement as digital disruption, it just hasn’t received enough focus yet, Ogilvy’s head of data claims. There’s also too much emphasis on technology generating data, and not enough attention placed on the people behind the insights.

Digital Marketing

Closing the gap Episode 7: Kristian Taylor Wood on digital storytelling

In the first part of the seventh episode of the Closing the Gap podcast series, produced by BrandHook, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.

Leadership

6 lessons from startup culture on how to innovate

One of the biggest challenges faced by marketers and established organisations today is how to innovate and adapt to the changing needs of customers, as well as the digital environment.

Digital Marketing

Shapiro: YouTube content stars could lead to death of creative agencies

The emergence of YouTube stars is doing more than providing a new avenue for brands to reach out to the younger consumer audience. According to two-time Emmy Award-winning producer and innovator, Seth Shapiro, it is also throwing into question the value added by large creative and media agencies.

Leadership

Companies are failing to realise creativity across the organisation: Nicole Velik

The marketing and advertising industry has done more than any other to enshrine the term ‘creative’ as a job description rather than simply as a personal characteristic. But to assume that creativity resides in one set of individuals alone is to ignore the latent creativity scattered across an organisations.

Digital Marketing

10 views on creativity versus technology from marketers at CES 2015

As technology permeates every aspect of marketing and advertising, there is ongoing debate as to its impact on creativity and innovation. Here, brand owners, publishers, vendors and agencies discuss their views on creativity in a technology saturated world, and how technology is helping – or hindering – their creative thinking.

Digital Marketing

Why creativity wins out over big data

Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.


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Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

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Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

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For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

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Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

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Please be alerted eHarmony is a 17+ years old obsolete site. eHarmony is only supported by a big marketing budget and not by serious scie...

FernandoArdenghi

CMO interview: eHarmony CMO reveals what it takes to foster great team relationships

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