Creativity

CMO50 2016: #21: Lisa Ronson

A key metric Lisa Ronson uses to demonstrate the effectiveness of marketing with her c-suite peers at Tourism Australia is “living up to our vision to be the most desirable and memorable destination on Earth”.

Digital Marketing

Ogilvy data chief: Why data disruption is about people

Data disruption is as transformative and game-changing to customer engagement as digital disruption, it just hasn’t received enough focus yet, Ogilvy’s head of data claims. There’s also too much emphasis on technology generating data, and not enough attention placed on the people behind the insights.

Digital Marketing

Closing the gap Episode 7: Kristian Taylor Wood on digital storytelling

In the first part of the seventh episode of the Closing the Gap podcast series, produced by BrandHook, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.

Leadership

6 lessons from startup culture on how to innovate

One of the biggest challenges faced by marketers and established organisations today is how to innovate and adapt to the changing needs of customers, as well as the digital environment.

Digital Marketing

Shapiro: YouTube content stars could lead to death of creative agencies

The emergence of YouTube stars is doing more than providing a new avenue for brands to reach out to the younger consumer audience. According to two-time Emmy Award-winning producer and innovator, Seth Shapiro, it is also throwing into question the value added by large creative and media agencies.

Leadership

Companies are failing to realise creativity across the organisation: Nicole Velik

The marketing and advertising industry has done more than any other to enshrine the term ‘creative’ as a job description rather than simply as a personal characteristic. But to assume that creativity resides in one set of individuals alone is to ignore the latent creativity scattered across an organisations.

Digital Marketing

10 views on creativity versus technology from marketers at CES 2015

As technology permeates every aspect of marketing and advertising, there is ongoing debate as to its impact on creativity and innovation. Here, brand owners, publishers, vendors and agencies discuss their views on creativity in a technology saturated world, and how technology is helping – or hindering – their creative thinking.

Digital Marketing

Why creativity wins out over big data

Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.


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Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

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It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

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Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

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This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

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Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

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