From unconscious to reflective: What level of data user are you?
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Digital Marketing
More than half of Australian marketers claim their organisations have clarity on what an effective or successful content marketing program looks like, and their content marketing strategy increased from 37 per cent to 46 per cent, a recent survey by the Content Marketing Institute found.
Digital Marketing
In the late 1940s French beauty company, L’Oreal, revolutionised advertising by staging live radio shows. Now it is establishing a position at the forefront of the latest media for branded content – online.
Digital Marketing
Marketers should be focusing on generating business and problem-oriented content over thought leadership pieces if they want to influence the self-serve customer buying cycle.
Leadership
B2B marketers have become obsessed by content marketing, but their approach is largely mediocre and isn’t changing the customer’s behaviour enough to move the commercial needle, an industry advisory group claims.
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players