Being able to personalise engagement on the fly to suit audience diversity and drive visitation frequency is in the sights of TGV Cinemas after deploying a customer data platform.

Two-and-a-half years ago, the entire live events industry, from touring concerts to major conferences, was forced into a digital transformation unlike anything experienced by any industry before.

It’s the brilliant basics TAB’s inaugural chief customer officer, Jenni Barnett, is counting on to deliver growth as she brings a unifying focus to CX across the wagering and media organisation.

Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.

CMO is delighted to bring you the first episode of our new 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust.

Like many Melbourne-based live performance organisations, the Melbourne Symphony Orchestra (MSO) was hit hard by lengthy lockdowns. But also like its peers, the pandemic provided an opportunity to rethink the role digital plays in MSO’s audience engagement strategies.

Blending classic with contemporary to build brand salience and mental availability for long-term growth is the strategy experienced marketing leader, Jonathan Sully, is bringing to the task at William Grant and Sons.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.

Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.

NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.

Two years ago, QR codes were a has-been technology lacking a compelling business case. Fast forward to today, and their use is not only broad, but continuing to proliferate.

​More than six in 10 brands with customer loyalty programs claim these offerings have kept customers engaged during Covid-19, with higher tier members recording 30 per cent higher purchase frequency.

There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,” according to Lion consumer and brand director, Anuhba Sahasrabuddhe. And it’s this very business minded approach the internationally experienced brand and marketing leader is now applying to her role at Lion, one of Australia’s most iconic and longstanding FMCG organisations.

The time for sentimentalism has passed and Australian consumers are gaining a new sense of momentum and positivity as they look to forge forward rather than go back, according to a new report.

Collector coins and Facebook virtual birthday party are on their way from Big W and Woolworths to help celebrate the 30th anniversary of iconic Australian childrens’ group, The Wiggles, this month.

A big, growing customer segment with high disposable income is so misunderstood it’s being ignored, according to CEO of The Global Centre for Modern Ageing, Julianne Parkinson​.

Mining through the ‘minutiae’ of seemingly niche cultural phenomena could provide marketers with the toolkit for far stronger and more impactful engagement with consumers than purely relying on digital or survey data.

Reconnecting to modern consumer conceptions of what makes life ‘good’ by reflecting everyday moments has seen LG Electronics invest in its first brand-oriented program of work in more than a decade.