Nine in 10 marketing and IT executives believe collaboration between their two functions is not up to scratch despite the increased need for both sides to join forces in the digital age, a new reports has found.

CMOs need a deep understanding of their product portfolio, to embrace data-based decision making, and know as much about technology as the CIO to succeed in the new customer age, the CMO of SAS claims.

Adobe and IBM are leading the enterprise digital marketing platforms market as a host of traditional IT and marketing-oriented vendors tussle for CMO mindshare, Ovum claims.

A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.

The role of the CMO is one that evades a clear definition. While most of these leaders agree they’re responsible for customer experience, how they go about achieving this, and the tools at their disposal, can be as different as chalk and cheese.

Forrester founder and CEO George Colony touted the shift from IT to business technology and urged CIOs to get closer to their marketing colleagues in the age of the customer.

CMOs and CIOs should form a joint ‘mobile council’ and pool their development efforts if they want to effectively tackle their customer’s mobile needs, according to one industry expert.

Inspired marketing is increasingly reliant on data and analytics for customer relevancy, but can your efforts become too personalised?

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

The majority of CMOs and CIOs recognise the importance of building a relationship with each other as big data opens up and challenges their company’s customer knowledge, a new survey claims.

Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.

This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more

Marketers who bypass their own IT department are missing an opportunity to invest in more worthwhile brand activities, OpenText’s CMO claims.

It’s a wonderful time to be leading as CMO - assuming you’re up to the challenge. As companies face growing pressure to drive growth in this unpredictable environment, marketing is increasingly on your CEO’s agenda and, rest assured, it is being hotly debated in the boardroom, as well.

Gartner’s report on the decline of the CIO and rise of the marketer as the key technology buyer made plenty of waves last year. According to the analyst group, 35 per cent of enterprise IT expenditure by 2015 will be out of the CIO’s hands, with CMOs responsible for the majority of technology purchasing by 2017.

Customer engagement is about creating an emotional connection. Whether it's a clever tag line like "Let's Gap Together" or images of alluring models, the idea is to create a rapport and convert it into business transactions.

As corporate marketing campaigns become all-digital affairs, IT and marketing execs find themselves wrangling over territory. Here are 4 tips for sorting out who does what.

When installing an ERP, accounting or even HR system, there's no question whom the users will be. It doesn't take long to identify the access privileges each class of user will need, either. CRM systems, though, tend to be more multi-disciplinary, with information tendrils swimming across the organisation.