Collaboration and empathy with IT is vital for CMOs looking to be effective in the new age of customer-driven, digital conversations, according to Virgin America’s CMO.

Gartner research analyst, Laura McLellan, lobbed a grenade into the executive trenches when she claimed the average CMO will control more technology spend than the CIO by 2017.

The CIO and CMO of Tourism Australia have joined forces to develop innovative storytelling aimed at bringing more visitors to Australia.

The way CMOs and CIOs procure technology is distinctly different and unlikely to change in the near future, even as the two roles become more aligned.

Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

The challenges of striking a successful relationship between marketing and IT are well documented, and yet we’re still not sure of the best way to get there. There’s no getting away from the fact that these two leaders come from different backgrounds and have, until now, been speaking very different languages.

The CIO and CMO must align their teams and strategies to achieve business success, according to marketers and IT officials.

More than 100 marketing and technology leaders joined CMO for its first event in partnership with CIO magazine and ADMA, the Association for data-driven Marketing and Advertising, at Sydney's The Westin Hotel on 22 May. Here are our pictorial highlights from the day.

CMOs are increasingly setting the digital vision of their organisation, but will fail to introduce the real and holistic transformation needed to retain and serve customers without the CIO as a core partner.

Chief marketing officers (CMO) should look to build digital capabilities in-house and find an ally in IT if they wish to be more responsive to customers and stay ahead of the curve.

While the boundaries around the roles and responsibilities of CIOs and CMOs at large organisations continue to shift and morph, an interesting trend is emerging across Australia’s technology-based start-ups.

A new report on Australian chief marketing officers (CMOs) has found most see a closer relationship between marketing and IT to be vital as they grapple with building better big data strategies.

Julie Parrish is the senior vice president and CMO at NetApp. She talks about how marketing has transformed and why the CIO-CMO gap seems to be widening.

Understanding how to juggle the many hats a chief marketing officer (CMO) needs to wear these days isn’t easy.

The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment between marketing and IT departments.

Today’s marketer must adopt a bigger and earlier role in the customer’s purchasing decision lifecycle if they’re to help their organisations succeed, says the CMO of storage and data solutions vendor, CommVault.

CMOs have become the aggressor in the c-suite battle with CIOs for ownership of mobile strategy to the potential detriment of customer experience, a new report claims.

Nine in 10 marketing and IT executives believe collaboration between their two functions is not up to scratch despite the increased need for both sides to join forces in the digital age, a new reports has found.

CMOs need a deep understanding of their product portfolio, to embrace data-based decision making, and know as much about technology as the CIO to succeed in the new customer age, the CMO of SAS claims.

Adobe and IBM are leading the enterprise digital marketing platforms market as a host of traditional IT and marketing-oriented vendors tussle for CMO mindshare, Ovum claims.

A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.