Cmo/Cio Relationship

Leadership

In pictures: CMO/CIO/ADMA Executive Connections breakfast in Melbourne

​More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.

Leadership

In pictures: CMO/CIO/ADMA Executive Connections breakfast in Sydney

more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.

Digital Marketing

Why CMOs should be paying more attention to cybersecurity

There aren’t many marketers who would rate their ongoing interest and involvement in their company’s cybersecurity defences as ‘high’. But for Carilu Dietrich, San Francisco-based head of corporate marketing for Australian-born collaboration software maker, Atlassian, checking in on the status of its ‘severity 1’ support tickets is part and parcel of the job. And it is not just Atlassian she is worried about.

Digital Marketing

Being digitally agile with your CIO

In order to succeed in today’s fast-paced world, B2B marketers need to jointly develop a digital vision for their organisation in partnership with the CIO, Avanade’s marketing chief claims.

Digital Marketing

How a CMO, CIO and CFO data alliance is helping Tatts Group transform its digital marketing game

Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.

Digital Marketing

​Predictions 2016: 7 trends set to drive the CMO role

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.

Leadership

In Pictures: CMO-CIO-ADMA Executive Connections hits Melbourne

Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.

Digital Marketing

Adobe CMO interview: Ann Lewnes on data, customers and marketing's product remit

In this exclusive interview with Adobe SVP and CMO, Ann Lewnes, we ask the marketing leader about how she's overhauling the marketing function in the age of digital marketing, what owning customer engagement means to a CMO, why marketing and product are inextricably linked, and how she's using data to be the ultimate modern marketer.

Digital Marketing

How Australia Post’s IT and marketing chiefs lead digital change - together

There’s been plenty of speculation over Australia Post’s future in the face of digital disruption. Two senior executives tasked with leading Australia Post into the new age are one-time CIO and now executive GM of trusted services, Andrew Walduck, and CMO and now executive GM of consumer and SMB products, Greg Sutherland.

Digital Marketing

CMO interview: How Consumers Credit Union uses digital for customer intimacy

You’d be forgiven for believing technology and digital connectivity have de-personalised the way banks connect with customers. But for the CMO of Consumers Credit Union USA, Lynne Jarman-Johnson, technology is vital to delivering better customer experiences and in turn, brand intimacy.

Digital Marketing

Oracle: Marketers must create a digital dialogue with consumers

We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.

Digital Marketing

Tourism Australia tells a new Aussie story

It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.

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Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

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Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

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Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

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the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

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Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

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