Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the two functions, organisations will only get so far in disrupting themselves and achieving the customer-led transformation required today, both sides agree.

We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.

High profile IT and marketing leaders joined CMO and CIO magazines along with KPMG for our latest Sydney roundtable exploring how to connect the enterprise to become customer-led. Here are pictorial highlights from the event

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

CX is not the same as customer service, nor is it another name for user experience, CRM, technology or digital transformation, according to Gartner VP distinguished analyst, Don Scheibenreif.

For many organisations, the emergence of digital channels necessitated creation of an entirely new business function to support them. A key question then is where to house that function – within marketing, IT, operations, customer, or someplace else?

Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders to the task and launched a program to make it happen.

More than 130 marketing and technology leaders joined ​CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.

​About 70 of New Zealand's top technologists, marketers and CX leaders descended on the Hilton Auckland on 27 February for the annual CIO-CMO Exchange event series, hosted by CMO and CIO magazines. This year's theme, Shifting from Digital to Customer-led transformation, was investigated via a keynote from digital futurist, Anders Sorman-Nilsson, followed by a case study from Spark NZ's digital and CX delivery leader, and a panel featuring Fonterra, Yellow Pages, Mercury Energy and TS4B.

​More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.

more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.

IT and marketing teams that aren’t working cohesively together in the face of rapid digital change will struggle to keep up with consumer expectations, the Royal Automobile Association of South Australia (RAA)’s IT leader claims.

There aren’t many marketers who would rate their ongoing interest and involvement in their company’s cybersecurity defences as ‘high’. But for Carilu Dietrich, San Francisco-based head of corporate marketing for Australian-born collaboration software maker, Atlassian, checking in on the status of its ‘severity 1’ support tickets is part and parcel of the job. And it is not just Atlassian she is worried about.

In the haze of post-Cannes reflection, our roving reporter, J Walter Thompson's director of digital for Asia-Pacific, Josie Brown, sums up the key learnings every CMO should be taking away from the 2016 event.

Marketers are ramping up investment into marketing automation software in 2016 yet half are still struggling to comprehend its impact.

CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.

​More than 100 marketing and IT leaders joined CMO and CIO magazines, as well as our event partner, ADMA, for the first Executive Connections event in Sydney on 1 March. Here are pictorial highlights from the breakfast event.

In order to succeed in today’s fast-paced world, B2B marketers need to jointly develop a digital vision for their organisation in partnership with the CIO, Avanade’s marketing chief claims.

Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.

Many marketers are relying on the wrong parameters to personalise communications in a digital environment and should be tapping into irrational, emotional and contextual factors to win over today’s customer.