Cmo50

CMO50 2021 One to watch: Ana Sofia Ayala

Celebrating Australia’s indigenous culture by developing a brand platform that challenges the norm and leverages both cultural enrichment and abundance of experiences has certainly been a big marketing milestone for Ana Sofia Ayala over the past year.

CMO50 2021 #26-50: Simon Cheng

“You can't rely on data alone to give you a story, but you can't tell an effectiveness story without data,” says Menulog’s marketing chief, Simon Cheng. “In other words, marketing is both a science and an art. The art component is more effective when supported by the science.”

CMO50 2021 #11: Lucinda Barlow

Lucinda Barlow’s favourite moment of the last year was designed to bring love and joy to Aussies during a time of Covid fatigue.

CMO50 2021 #8: Sweta Mehra

When Sweta Mehra joined ANZ as CMO four years ago, marketing was predominantly focused on brand and communications. As the company created products and services, her team was tasked with making sure customers and non-customers were aware of them.

CMO50 2021 #26-50: Jenni Dill

Before Jenni Dill started at The Arnott’s Group in locked-down July 2020, business had been in ‘sale’ mode for two years. However, she joined after a new CEO had just taken the reins, and there were great ambitions for the future.

CMO50 2021 #7: Melina Cruickshank

Every modern marketing leader knows fresh thinking and creative ideas are the lifeblood of innovation. Which is why REA Group’s Melina Cruickshank was so keen find a way of tapping into her team’s imaginations. She landed on the idea of REA’s inaugural ‘Festival of Ideas’.

CMO50 2021 #20: Michael Branagh

With all the disruptions and rapid-fire changes Australia’s travel and tourism has suffered throughout bushfires and then the pandemic, it’s perhaps not surprising Michael Branagh sees “a sense of humour” as a key attribute over this past year.

CMO50 2021 #16: Jessica Richmond

When Officeworks wanted to inspire Australians to prefer its products and services, Jessica Richmond, its general manager, marketing and insights, launched a content hub for the retailer..

Leadership

Samsung Australia confirms CMO exit

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.

Leadership

CMO50 2021 nominations now open!

CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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