Cmo50

CMO50 2018 #26-50: Alexander Meyer

When Alexander Meyer joined ecommerce fashion retailer, The Iconic, in 2016, he was tasked with nothing short of building a cult brand.

CMO50 2018 #19: Anthony Lieu

LegalVision is a market disruptor in the commercial legal services space. Its business model and custom-built technology is aimed at providing a faster, better quality and more cost-effective legal client experience. And its marketing chief, Anthony Lieu, is equally disrupting the industry status quo through his innovative digital marketing efforts.

CMO50 2018 #18: Tamara Howe

We might be in the early stages of the artificial intelligence (AI) revolution, but for Kellogg’s marketing director, Tamara Howe, it’s clear marketing leaders of the future are going to need to understand the rapidly changing path to purchase driven by AI assistants.

CMO50 2018 #22: Michael Laxton

​Building adaptability and resiliency as core capabilities across marketing teams is vital to ensuring relevancy in these times of disruption, Michael Laxton says.

CMO50 2018 Ones to watch: George Hughes

In his first 12 months as The Star’s inaugural CMO, George Hughes has been tasked with nothing less than complete reorganisation of the marketing function from a generalist, state-based model to a national, unified and functional specialist model.

CMO50 2018 #2: Martine Jager

2017 was a very big year for Martine Jager and the Westpac marketing team. Tasked with helping the organisation celebrate 200 years in the Australian market, she joined forces with her leadership team and a cross-functional group to inject history, traditional and emotional back into the Westpac brand.

CMO50 2018 #15: Mohit Bhargava

Village Entertainment's Mohit Bhargava says the changing nature and scope of marketing as a profession in today’s corporate landscape means the very definition of what a business and/or a CEO recognises as the role of marketing varies from one organisation to another.

CMO50 2018 #26-50: Renae Smith

It might feel like the latest corporate buzz phrase, but AIA Australia CMO, Renae Smith, doesn’t believe customer centricity is a new strategy for organisations to be adopting. What has been missing, she says, is the connection between customer and people.

Leadership

Just over 2 weeks left to get those CMO50 submissions in!

There’s only 2.5 weeks left to get your entries in for the 2018 edition of CMO50, Australia’s list of the 50 most innovative and effective marketers in the country. Don’t miss this opportunity for you and your team to be recognised amongst our country’s top marketing performers.

Leadership

Andrew Knott leaves NAB

​In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

Leadership

CMO’s top 17 marketing stories of 2017

It’s been yet another big year of disruption in marketing. To help highlight some of the biggest trends of the year, CMO has pulled together a list of our most-read stories for 2017 to showcase how marketers are working to modernise their approach and what’s grabbed their attention.

In pictures: First pics of the CMO50 2017 - top 10

​More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.

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Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

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Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

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Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

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