Cmo50

CMO50 #17: Jane Merrick, IAG

Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.

CMO50 #18: Kevin Ryder, IR

IR's Kevin Ryder details how he's undertaken the biggest marketing function shake-up in the software company's 25-year history.

CMO50 #20: Kent Davidson, Mantra Group

How Mantra's marketing leader is working to become the favourite hotel chain through customer experiences, a united marketing strategy and digital capabilities.

CMO50 #26-50: Simon Cheng, Carnival Australia

Head of marketing, PR and distribution for Carnival's P&O and Cunard cruise lines reflects on the changing nature of the CMO and the digital and experience projects he's working on to engage new customers.

CMO50 #4: Ed Smith, Foxtel

Staying ahead of the today's increasingly competitive media and entertainment landscape requires forward thinking, creativity and a passion for customer satisfaction, as Ed Smith reveals

CMO50 #26-50: Lewis Pullen, NRL

How NRL's leading marketing is working to drive a digital and data marketing transformation agenda at the football group.

CMO50 #26-50: Melinda Madigan, ANZ Stadium

ANZ Stadium's GM of marketing and membership discusses how she's working to achieve better customer engagement as well as drive the future growth and prosperity of the Sydney stadium.

CMO50 #9: Renee McGowan, Mercer

According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.

CMO50 #12: Joe Pollard, Telstra

Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans

CMO50 #8: Richard Burns, Aussie Home Loans

Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data

CMO50 #7: Barni Evans, Sportsbet

Today’s marketing chiefs are jugglers who must balance a mix of contrasting attributes if they hope to be successful, Sportsbet’s CMO, Barni Evans claims.

CMO50 #6: Allan Collins, CMO, Domino's Pizza

#6 on the CMO50 list for 2015, Domino's chief marketing officer, Allan Collins, talks about corporate culture, marketing leadership, and how the pizza brand is using technology to reduce customer friction.

CMO50 2015 #24: Nick Reynolds, Lenovo

Why Nick Reynolds is striving to create a brand that influences choice, creates passion in staff, drives loyalty with customers and commands product price premiums.

CMO50 #13: Mike Billing, Melbourne Storm

Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.

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Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

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