Cmo50

CMO50 #15: David Robinson, David Jones

David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.

CMO50 #26-50: Mitchell Mackey, Ansell

Ansell's marketing director puts the emphasis on systematic content and creativity as he works to ensure the CMO is a strategic business function owning the customer experience.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

CMO50 #17: Jane Merrick, IAG

Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.

CMO50 #18: Kevin Ryder, IR

IR's Kevin Ryder details how he's undertaken the biggest marketing function shake-up in the software company's 25-year history.

CMO50 #20: Kent Davidson, Mantra Group

How Mantra's marketing leader is working to become the favourite hotel chain through customer experiences, a united marketing strategy and digital capabilities.

CMO50 #26-50: Simon Cheng, Carnival Australia

Head of marketing, PR and distribution for Carnival's P&O and Cunard cruise lines reflects on the changing nature of the CMO and the digital and experience projects he's working on to engage new customers.

CMO50 #4: Ed Smith, Foxtel

Staying ahead of the today's increasingly competitive media and entertainment landscape requires forward thinking, creativity and a passion for customer satisfaction, as Ed Smith reveals

CMO50 #26-50: Lewis Pullen, NRL

How NRL's leading marketing is working to drive a digital and data marketing transformation agenda at the football group.

CMO50 #26-50: Melinda Madigan, ANZ Stadium

ANZ Stadium's GM of marketing and membership discusses how she's working to achieve better customer engagement as well as drive the future growth and prosperity of the Sydney stadium.

CMO50 #9: Renee McGowan, Mercer

According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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What automated design is going to do to 3D printing and product customisation

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Jennifer Reagan

Report: Accountability key to marketing's influence in business

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Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

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Jennifer Reagan

Will 3D printing be good for retail?

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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