Cmo50

CMO50 #26-50: Darren Wright, Flight Centre

Flight Centre's general manager of products, advertising and customer experience, Darren Wright, talks about the changing nature of supplying travel experiences as a retailer.

CMO50 #3: Andy Lark, Xero

Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and innovation focus. And when he says CMOs must throw out all the rules they operated with up until now in favour of technology, data and customer insight, you know he must be on to something.

CMO50 #15: David Robinson, David Jones

David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.

CMO50 #26-50: Mitchell Mackey, Ansell

Ansell's marketing director puts the emphasis on systematic content and creativity as he works to ensure the CMO is a strategic business function owning the customer experience.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

CMO50 #17: Jane Merrick, IAG

Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.

CMO50 #18: Kevin Ryder, IR

IR's Kevin Ryder details how he's undertaken the biggest marketing function shake-up in the software company's 25-year history.

CMO50 #20: Kent Davidson, Mantra Group

How Mantra's marketing leader is working to become the favourite hotel chain through customer experiences, a united marketing strategy and digital capabilities.

CMO50 #26-50: Simon Cheng, Carnival Australia

Head of marketing, PR and distribution for Carnival's P&O and Cunard cruise lines reflects on the changing nature of the CMO and the digital and experience projects he's working on to engage new customers.

CMO50 #4: Ed Smith, Foxtel

Staying ahead of the today's increasingly competitive media and entertainment landscape requires forward thinking, creativity and a passion for customer satisfaction, as Ed Smith reveals

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

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ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

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Brand Australia misses the mark

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Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

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Will 3D printing be good for retail?

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Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

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