Cmo50

Leadership

The inaugural CMO50 list is revealed

When IDG launched CMO as a brand in early 2013, marketers globally were already in the midst of significant change. Every which way you looked at it, marketing was experiencing a shake-up - in opportunity, in complexity and in executive expectation.

CMO50 #1: Mark Reinke, Suncorp

Marketing can no longer just be measured on growing today’s businesses, it is ultimately accountable for whether organisations will survive in future, according to Suncorp’s customer, marketing and data leader, Mark Reinke.

CMO50 #21: Tim Tez, MetLife

How Tim Tez is helping propel digital and customer-led transformation as the insurance group's first chief product and marketing officer.

CMO50 #26-50: Jay Hannant, Conn3cted

Conn3cted's marketing leader shares how he's positioning the creative technology agency to better align with the needs of its target customers.

CMO50 #23: Linda Duncombe, Citi

How Citi's lead for marketing, digital and customer experience is looking to create a best-in class, digital first, marketing function worthy of any organisation.

CMO50 #26-50: Scott Heffernan, DAFWA

How the Department of Agriculture and Food WA's marketing leader is looking to create a customer-focused organisation through social interactions and content.

CMO50 #22: David Redhill, Deloitte

How Deloitte's CMO is using design thinking, digital delivery, customer insights and thought leadership content to drive new relationships not only with clients, but across the consultancy business.

CMO50 #14: Kim Portrate, Helloworld

The CMO of Helloworld shares how she's worked to transform the travel group's marketing function and customer engagement through data, collaboration and technology.

CMO50 #26-50: Darren Wright, Flight Centre

Flight Centre's general manager of products, advertising and customer experience, Darren Wright, talks about the changing nature of supplying travel experiences as a retailer.

CMO50 #3: Andy Lark, Xero

Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and innovation focus. And when he says CMOs must throw out all the rules they operated with up until now in favour of technology, data and customer insight, you know he must be on to something.

CMO50 #15: David Robinson, David Jones

David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.

CMO50 #26-50: Mitchell Mackey, Ansell

Ansell's marketing director puts the emphasis on systematic content and creativity as he works to ensure the CMO is a strategic business function owning the customer experience.

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