Cmo50 2022

CMO50 2022 #16: Joanne Smith

For Joanne Smith, bravery as a leader is being able to hold your ground in the face of opposition and stand up for what’s right when it’s easier not to.

CMO50 2022 #9: Ryan Gracie

When it comes to realising brave work and engaged commitment across the marketing function, it pays to think about all the moving parts, says MyDeal’s Ryan Gracie.

CMO50 2022 #24: Jessica Richmond

A 2020 research respondent described the Officeworks’ brand as ‘a middle-aged man called Brian, who likes model aeroplanes​ and warm cups of tea’ - pleasant enough, but not someone you’d choose to spend time with. Ouch.

CMO50 2022 #23: Aisling Finch

Leaning into diversity, equity and inclusion definitely requires bravery, Google’s senior director of marketing for A/NZ, Aisling Finch, says.

CMO50 2022 #26-50: Tasman Page

It was a brave call to invest a huge amount of time and money into customer research so early on in Employment Hero’s business journey, says its marketing director, Tasman Page. But it’s proven the right one for the people management software provider.

CMO50 2022 #19: Mark Renshaw

Mark Renshaw is a big believer in using data for decision making. But to suggest this is all he bases his moves on as a global chief marketing officer would be one-sided.

CMO50 2022 #26-50: Scott Bowie

While many businesses postponed or shelved brand-related activities during 2021, Moet Hennessy was one of those making the strategic decision to continue building brand desirability.

CMO50 2022 One to Watch: Kathryn Illy

Destination NSW GM of consumer marketing, Kathryn Illy, isn’t one who just embraces the status quo. In fact, she prides herself on her brave approach of not settling for ‘that’s how we do things around here’.

CMO50 2022 #3: Andy Morley

Having spent 10 years building his FMCG marketing credentials across Arnott’s and Diageo, most of us would have expected Andy Morley to take a senior role in another FMCG or multinational organisation.

CMO50 2022 #26-50: Caroline Ruddick

It’s funny how careers work out sometimes. Caroline Ruddick, currently general manager of marketing for Maurice Blackburn (MB), at one point in her career was offered a transfer to South Korea.

CMO50 2022 #26-50: Kristy Keyte

​Working for a luxury wine brand would surely be many marketers’ idea of heaven, and it’s an opportunity Kristy Keyte, CMO of Penfolds, fully appreciates.

CMO50 2022 #26-50: Shae Keenan

Shae Keenan is the first to admit she who used to believe vulnerability in leadership was a weakness. But thanks to her experiences the last couple of years as Visit Victoria’s chief marketing officer, she now knows vulnerability is vital to brave, impactful leadership.

CMO50 2022 #26-50: Caroline Raj

Caroline Raj, Senior Director and Head of Marketing AN/Z at ServiceNow, made a brave call during the pandemic, and this was to lead with vulnerability.

CMO50 2022 #14: Lara Thom

Lara Thom isn’t a marketer who just follows the crowd. The CMO of QSR brand, Guzman Y Gomez, says the mantra she’s instilled across her team is to focus on GYG’s business strategy and vision, rather than copying others.

CMO50 2022 #6: Yash Gandhi

It’s not often you come across a long-established poultry business investing in a plant-based protein alternative. But that’s exactly what Yash Gandhi got Baiada to do over the last two years. So it’s no wonder seeing the Green & Goodness plant-based food range on supermarket shelves was a golden marketing moment for this marketing chief.

CMO50 2022 #12: Nikki Clarkson

The launch of LiSTNR in February 2021 marked the biggest change in Southern Cross Austereo’s strategic direction from broadcast to personalised digital audio at scale. So it’s not surprising to hear the launch and realisation of the brand vision is both a golden marketing moment for the media company’s CMO, Nikki Clarkson, as well as one of her most confronting over the past 18 months.

CMO50 2022 #26-50: Louise Ardagh

​Quokka sh*t is not something usually associated with health insurance. However, general manager, marketing and engagement of HBF, Louise Ardagh, made the brave call to associate it when launching HBF into eastern Australia.

CMO50 2022 #26-50: Ben Hill

Slashing Mars Wrigley Australia’s innovation plan and driving a fewer, bigger, better mentality was a big call for marketing director, Ben Hill, to make. But demonstrating such bravery is paying dividends.

CMO50 2022 #26-50: Maria Loyez

​With a Masters degree in mechanical engineering, CCO of Australian Ethical Investment, Maria Loyez, was sponsored by Ford Motor Company and worked for 18 months before and during her degree. So marketing is not necessarily where she was headed.

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in