There’s a positive side to come out of the COVID-19 crisis for Hudson’s chief marketing officer, Vivianne Arnold, in the way she’s repositioned the professional services’ marketing function from content and brand to revenue generator.

CMO50 nominations are now open for 2020, and CMO is calling on Australian marketing leaders to put themselves forward for our list of effective and innovation marketing chiefs this year. To help, we’ve asked several of this year’s judging panel to share what it is they’re looking for in a submission.

CMO is delighted to confirm our annual Executive Connections event series in partnership with CIO has been reimagined to an exciting new virtual format in July.

Former marketing leader for Australia’s Endota Spa brand, Amanda Connors, has rejoined the wellness industry with a new role at essential oils provider, doTerra.

As the coronavirus pandemic forces business functions to be reconfigured as virtual events, one CMO has turned to a hackathon as a collaborative, online initiative to problem solve and broaden marketing with the company’s extended ecosystem.

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.

At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis

There are few marketers who haven’t seen their plans derailed by COVID-19. Even for those brands that have traded successfully during this period, success has usually come as the result of being able to flex marketing programs quickly to suit changing conditions.

CMO is delighted to confirm nominations for the sixth annual CMO50 list are now open!

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

Seek’s former marketing and corporate affairs director is joining point-of-sale software provider, Vend, as its new director of marketing.

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

It’s by taking an unconventional but deliberately supportive role to middle managers that CMOs can truly lead radical change initiatives, a new academic paper claims.

Reckitt Benckiser has appointed Saurabh Jain as the company’s director of marketing in Australia and New Zealand for its consumer hygiene portfolio.

​The crisis has become catalyst for changing marketing dynamics as we recover and find our way to a new normal. In this latest episode of Conversations over a Cuppa with CMO, Suncorp executive general manager brand and marketing, Mim Haysom, shares how she's adapted her brand strategy and what she believes it'll take as marketers in the next phase.

As COVID-19-related restrictions ease across the country, life restarts in an altered form - transformed by social distancing, public transport restrictions and drastically altered office environments.

In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.

Toyota will have a new marketing chief locally from 1 July as part of an executive reshuffle aimed at expanding leadership experience at the company.

MooGoo has appointed former Domino’s A/NZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO, Craig Jones.

Arnott’s has confirmed Jenni Dill as its new chief marketing officer for Australia and New Zealand and appointed a chief customer officer under a new leadership structure.