Here from CMO 50 marketers Movember Australia marketing director, Jason Olive, along with Tennis Australia chief marketing and insights officer, Josie Brown, Brownes Dairy director of sales and marketing, Natalie Sarich-Dayton, Nestlé Oceania
 director of eBusiness, strategy and marketing, Martin Brown and Amaysim CMO, Renee Garner about how their executing data-led marketing.

The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.

Nine has brought on Visit Victoria’s former general manager of marketing as one of two leadership appointments across its newly launched Powered Enterprise business.

Pepsico Australia and New Zealand has appointed its first group chief marketing officer overseeing both beverage and snacks portfolios.

Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.

Chris Taylor has confirmed his departure from the National Heart Foundation after nearly three years as its first national chief marketing officer.

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Growing emphasis on soft skills, empathy and team resiliency, along with better data and customer behavioural insight, are just some of the ways modern marketing leaders are looking to strengthen the commercial muscle of their functions right now.

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

Australian forex broker, Pepperstone, has appointed Sportsbet’s former data products leader, Tony Gruebner, as its chief marketing officer.

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

It’s just a week until our CMO Momentum 2020 virtual event debuts, and we’re delighted to confirm our final tranche of brilliant speakers in our line-up!

In honour of this year's unique CMO50 2020 virtual event and the unprecedented challenges marketing leaders have had to navigate, we wanted to ask our CMO50 alumni what they'd learnt about being a CMO, as well as about their customers, from this time of crisis.

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.

The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.

One of the paradoxes of the COVID-19 crisis is the positives it’s created out of negatives. It’s something ABC’s director of audiences and this year’s CMO50 number one, Leisa Bacon is very conscious of.

This year, there were two key changes in Domino’s marketing it has never needed to do before - demonstrate the safety of its food preparation and delivery, including developing new operational methods like Zero Contact Delivery, and demonstrating why Domino’s should be trusted to continue operations when communities are in lockdown.

While the software industry’s products may be virtual, physical activities still play an important role in forging connections with customers. So when the COVID-19 crisis hit Australia, Microsoft Australia’s CMO and communications director Pip Arthur and her team found themselves quickly readjusting to the new reality.

Simon Cheng is the first to admit the period leading up to him joining the Menulog food delivery business was challenging. Consecutive quarters of negative year-on-year decline had seen morale and confidence in the business fall to record lows.

“I painted a brand mark on centre court of a Grand Slam mid-way through the tournament,” said Josie Brown. It was a dramatic, and symbolic, mark. “I barely dared to ask if we could paint “Australia is Open” on Rod Laver Arena, but with enormous support from the chief operating officer and tournament director, Craig Tiley. The impact was game-changing, not only for the reach of the message to the world, but also the cultural impact of how our purpose and values shaped our actions,” Brown said.

In the telco world, you can't spend a dollar without a clear sales return. So taking a step back and seeing what Melissa Hopkins has achieved at Optus over the past three years, the telco CMO realised the major shifts and impacts marketing has had not only on the organisation, but on the brand in the wider marketplace - and the bottom line.