Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says.

For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential. But it was his recollection of his own experience with the business that led him to see the true opportunity it presented.

Former Meat and Livestock Australia (MLA) marketing chief, Lisa Sharp, has taken the CEO reins at Herefords Australia.

Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy.

ThinkNewsBrands has appointed former AUB and Wilson Parking marketing chief, Vanessa Lyons, as its new general manager to help spearhead a new drive encouraging advertisers to support news media publications.

Nicholas Adams has confirmed his departure from Allianz after a three-year run as its chief market manager for A/NZ.

Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.

Want to find partnerships that can build your brand strategically and commercially? Then try making a movie of your customer’s day-day-life to identify patterns of behaviour and touchpoints and you might just find some hefty clues.

As a brand focused on connecting the marketing leadership community, CMO is very keen to offer a face-to-face event element to our flagship events this year. But we need to know how you feel and what we can do to ensure these meet your needs professionally and personally.

Australian luxury watch retailer, Kennedy, has brought on QBE’s former chief marketing and customer officer, Bettina Pidcock, as its marketing chief amid a trio of recent executive appointments.

The a2 Milk Company is on the hunt for a new brand leader after confirming its chief growth and brand officer, Susan Massasso, will exit the company in April.

One of the clear trends to emerge during 2020 was brands striking external partnerships. And if Deloitte’s recent Marketing Trends 2021 report is to go by, such partnership aspirations remain firmly in the spotlight this year as a way to drive growth, meet changing customer needs, lift cultural credentials and drive innovation.

Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.

ASX-listed retailer, Michael Hill Jeweller, has recruited Jo Feeney as its new chief marketing officer as it looks to chart a course for continuing growth in 2021.

Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.

Commercial vehicle manufacturer, Hino Australia, has promoted its brand and marketing leader and elevated customer support as part of an executive reshuffle aimed at improving customer focus across the organisation.

Launching key new products into fresh territories, setting out and implementing an overarching brand strategy and building digital customer touchpoints are just some of the priorities 8 Star Energy’s first chief marketing officer has in her sights.

One of the staples of our editorial calendar is our profiles of chief marketing officers locally and internationally. And boy has it been an interesting year for these interviews.

You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.

CRM and loyalty management, content and creative and digital marketing expertise have topped the list of skills in demand across the marketing and digital category, according to Hays’ latest report.

Homegrown construction tendering software player, EstimateOne, has confirmed MYOB’s customer success chief as its new chief customer and commercial officer.