Cmc Markets

Digital Marketing

What CMC did to win over younger audiences to online share trading

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

Digital Marketing

How this financial services marketer has found agility in a crisis

There are few marketers who haven’t seen their plans derailed by COVID-19. Even for those brands that have traded successfully during this period, success has usually come as the result of being able to flex marketing programs quickly to suit changing conditions.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

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Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Beautiful article.

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15 brands jumping into NFTs

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Why the newest member of BT’s contact centre is a chatbot

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Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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