Chief Digital Officer

Delivering news, profiles, expert insights, brand case studies and features on digital strategy, digital transformation and business leadership for the chief digital officer community.

Leadership

5 ways Australian Unity is driving innovation

There are plenty of reasons why Australian health insurance provider, Australian Unity, decided to launch a formal innovation program, its GM of retail health fund, Natalie Vogel, says.

Leadership

Aus Post: Digital a new way of innovating

Digital transformation for Australia Post is less about the next set of products and services coming through, and more about creating an organisation that can adapt and create new business models quickly.

Digital Marketing

OpenText CMO: Why no organisation is safe from digital disruption

Digitising every aspect of business, as well as harnessing the data that comes from it for customer gain, are imperatives if organisations want to survive over the next three to five years, according to global CMO of enterprise information management vendor, OpenText.

Leadership

AMP reveals the lengths it takes to become customer-centric

Wealth and financial management provider, AMP, has revealed the transformative changes it’s making to become a customer-centric business in its latest financials, shining a valuable light on what it takes to keep up with customers in the connected age.

Leadership

​CMO interview: The new digital travel experience

The travel industry is experiencing a major digital transformation, with technology firms like Travelport offering agencies and airlines innovative booking and payment capabilities to give end users a more seamless and integrated experience.

Digital Marketing

Why big data is the capital driving digital

Data is a raw material for creating entirely new digital goods and services and should be treated as a form of capital by organisations looking to stay competitive, Oracle’s big data strategist claims.

Leadership

10 steps Starlight took to get staff to embrace digital transformation

Most organisations know by now that digital transformation is less about the technology, and more about the cultural and changes necessary to introduce a new, digitised way of working. What’s less obvious is how to ensure staff are taking the journey with you. Here, Starlight shares how it's done it with aplomb.

Digital Marketing

How JAX Tyres found a competitive edge through digital transformation

Tyre purchasing has traditionally been an offline affair in Australia, but JAX Tyres spotted a valuable opportunity to take its business to the ecommerce space. And over the past 18 months, the retailer has rapidly gained a competitive lead in the industry thanks to its digital edge.

Digital Marketing

Royal Automobile Club's digital story

The Royal Automobile Club in Western Australia has gone live with its mobile-first online member portal, the inaugural step in a multi-pronged digital transformation program aimed at delivering better experiences to customers.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...

Akansh M

Foxtel debuts in-app messaging chat to improve customer service

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Thanks for the post

Ashirwad Towers

How a brand facelift and content strategy turned real estate software, Rockend, around

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Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...

Bhooshan Shetty

Predicting the Future: Marketing science or marketing myth?

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Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

Gartner survey: CMO spending hit by COVID-19

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Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...

Bhooshan Shetty

Marketing 2030 and the rise of the machines

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Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

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