Chief Digital Officer

Delivering news, profiles, expert insights, brand case studies and features on digital strategy, digital transformation and business leadership for the chief digital officer community.

Leadership

AMAA appoints new chief digital officer

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

CMO50 2017 #26-50: Sarah Graham

Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.

Digital Marketing

How blockchain could help this project give people their digital data back

We may not be consciously aware of it, but each of us carries dozens of digital tokens around with us.Our ability to use each of these services is governed by a string of numbers – a digital token. And according to the proponents of the open source crypto-wallet called the Pillar Project, the way they are managed is fundamentally broken.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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