IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.

Gumtree Australia is taking the wrappers off its biggest “customer driven rebrand” in ten years, revealing a new look and major changes to website functionality.

The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

In a world where marketers are striving to learn everything they can about consumer behaviour through their digital signals, it’s no great leap to begin using digital signals to change consumer behaviour. But where is the line drawn between influence and manipulation?

It’s the “frozen middle” of an organisation where people with outdated skillsets rule the roost that leaders must confront if they hope to transform their companies to suit the 21st century customer, ANZ’s digital chief says.

Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.

Like a lot of companies, being old isn’t good enough anymore for Perpetual, its senior manager of digital content, John Joyce, said.

​Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting consumer demands, according to REA Group head of digital, Val Brown.

Simplification behind the scenes is vital to being able to increasingly personalise offers, communications and experiences for customers, Coles Group’s head of digital experience says.

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

Marketers must not only be in the business of IT today, they need to be in the business of IT security.

Nine’s chief digital and marketing officer, Alex Parsons, is a firm believer in first-party data ownership and insight. And if the media company’s list of data-driven technology investments is anything to go by, it’s been a core priority since he took up his post nearly three years ago.

News Corp has created a chief digital officer across the group and promoted former CMO to a COO role as part of new senior executive team changes announced this week.

Retail Food Group (RFG) chief digital officer, Kevin Wordon, knows a thing or two about bringing data-driven, technology fuelled marketing into a business.

​Proving the value of marketing’s contribution to Nude by Nature’s bottom line has become a reality for the digital team after rolling out a data-driven reporting solution.

Tapping emerging technology and building external partnerships is helping IAG put customers at the centre of its business model and providing the vehicle for future products and services, according to the group’s CEO.

The need for change can be difficult to accept for any business, especially for one that has been operating successfully for almost 70 years. But by embracing the need for digital transformation, family-owned equipment hire company, Kennards Hire, has found a new customer segment while improving service to existing ones.

TelstraSuper has given its brand a makeover and relaunched its website as part of efforts to bring the superannuation firm up to speed with member needs.

Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.