Australia Post has confirmed former News Corp digital leader, Nicole Sheffield, is joining Australia’s postal player as its new chief of consumer and community.

Shiseido is building a global customer data platform, investing in omni-channel marketing automation and driving real-time engagement capability as part of a major transformation program aimed at providing more relevant experiences to customers.

​Open Universities Australia (OUA) has chalked up its first student enrolment growth in 15 quarters and slashed the time it takes to on-board learning providers following a business transformation and overhaul of its technology ecosystem.

Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.

​​Organisations need to be careful they don’t look too far forward in their quest for digital transformation and technology innovation and focus on the customer problems of today or risk being paralysed into inaction.

Western Sydney University (WSU) is on what its CMO says is an ambitious transformation strategy that kicked off with a brand relaunch in 2015 and has now seen the rollout of a new student portal and website.

Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group business aimed at becoming a more customer-led organisation, its customer experience leader says.

Global collaboration and breaking down silos across individual brands and functions has been the key ingredient to transforming Holland America Line’s digital experience for customers, its marketing leader says.

Two years ago, Kristina Curtis took on the newly created role of digital and customer analytics leader at Westpac’s BT Financial group. Customer analytics previously sat under the CMO before a decision was made to elevate its seniority and unite it with digital.

​Changing culture across the marketing team is the hardest thing Coca-Cola has to tackle as it transforms the enterprise for the digital era, its chief digital officer says.

Customer-led transformation isn’t about ditching the physical in favour of digital, but instead using both to connect with the analogue hearts and digital minds of your customers.

It’s important to crawl before you can run when it comes to changing an organisation from being digitally led to being customer led.

Customers don’t look at shopping as an in-store or online phenomenon anymore, they shop with a brand, Fantastic Furniture’s head of digital, Leigh McKnight, says. And thanks to an investment into a cloud-based omni-channel platform and approach, the ability to provide seamless, personalised experience is becoming a reality for the furniture retailer.

​Being brutally honest about the challenges your organisation faces, and ensuring teams can trade stories with each other, are vital ingredients in instigating a customer-led transformation.

Organisations that emphasise customer experience over product will win out in the digital disruption game, according to a new global c-suite study.

News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.

AMP’s CEO says further investment into technology capability such as its Goals 360 advice platform and Salesforce CRM are transforming the financial planning process for customers and the advisers supporting them.

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

Myer has promoted its head of digital and data, Mark Cripsey, to chief operating officer as part of a restructure of the business that also sees staff slashed across supporting operations.

Deloitte has joined forces with emerging tech company Well Placed Cactus (WPC) as part of its mission to expand its digital reality team.

The online bookseller marketplace is increasingly competitive, but Australia-based Booktopia is showing it’s possible to obtain growth and increased conversion by adopting the right digital strategy.