Chief Digital Officer

Delivering news, profiles, expert insights, brand case studies and features on digital strategy, digital transformation and business leadership for the chief digital officer community.

Leadership

CDO interview: Macquarie Banking Group’s digital leader on delivering customer trust

Macquarie Banking and Financial Services Group chief digital officer, Luis Uguina, considers himself the “chief trouble making officer” of the c-suite. His ultimate responsibility, he says, is to challenge old ways of working and foster a culture that embraces customer experience in its core vision, agility as its mantra, and failure as a step towards success.​

Digital Marketing

User experience drives Deakin's digital overhaul

Deakin University has launched what it claims is a category defining website redesign, one of a number of proof points aimed at demonstrating the educational institution’s role in driving digital innovation.

Leadership

Digital change for Perpetual's CMO

There are few industries that have been as resistant to digitisation as financial advice and wealth management. But just as automation and online servicing have reinvented stock broking and other services in the greater wealth management sector, traditional advisors are also turning increasingly to digital tools to boost their service offerings.

Leadership

How to tell if your company needs a chief digital officer

Transforming your business to a digital operation requires a dedicated professional who thrives as a change agent, a.k.a., a chief digital officer. Here's how to determine whether or not your organization can benefit from another executive in the new C-suite.

Social Media

Why conversational commerce is going to reshape customer engagement

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

Digital Marketing

Why Tourism Victoria decided to go agile

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

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Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

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I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

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When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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Karlo Bozak

Rethinking gamification in marketing

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