The measurability of digital platforms has enabled some unlocked capabilities for testing and optimisation. But in the race to measure and optimise performance, should we even be trying to optimise the process in the first place?

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

Personalisation isn’t the end-goal. Instead it’s the aim which will enable your business to improve what it does by putting the customer at the centre.

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

It’s not often a digital experience leader tells you he wishes staff could be more like Io, the Jupiter moon transforming itself completely every 12 months. But it’s an apt analogy for the way all of us need to strive to be more adaptive and evolutionary in our approach to customer experience design.

Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.

Chris Johnston will take the lead of marketing operations for TEG Digital and Ticketek, after stints with Slingshot Media Ventures as head of digital and data and before that at Carat Australia as head of digital and direct for Woolworths.

Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, Asics. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.

In the very traditional world of tyre retailing, JAX Tyres is something of a standout among the crowd.

Former Nine chief marketing and digital officer, Alex Parsons, has returned to CarAdvice as its new CEO.

Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.

The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

​Customer experience (CX) is being superseded by human experience (HX) and it is those companies who recognise this who will have an advantage.

WPP AUNZ has confirmed BMW’s global VP of digital strategy will join the team as CEO and managing director from October, a move designed to ramp up its tech and transformation credentials.

Attraction and retaining talent is the top issues facing businesses today, according to a new report, with 43 per cent of CEOs globally citing lack of talent and skills as a barrier to future innovation.

Australian payments company, Afterpay, is one of the relatively few tech success stories this country has produced. And it’s through a consistently stable yet increasingly diverse approach to mobile and Web capability that the business is capitalising on growing international consumer demand, its chief product officer says.

It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.

The more brands invoke the unmet, unarticulated needs of consumers by showing empathy, the more they will innovate.

Digitisation in retail today is less about table stakes capabilities such as ecommerce and omnichannel efficiency and more about how brands innovate their customer experience, particularly in-store, SAP’s retail chief claims.

ASX-listed banking and wealth management group, MyState, has appointed its first group general manager of digital and marketing to put both at the centre of its business strategy.