Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.

Brand that don’t recognise their future is dependent on their ability to harness data and who haven’t already started rethinking core business models will not survive the onslaught of artificial intelligence.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

Vision Personal Training (PT) has set about overhauling its digital, social and search presence as part of aggressive plans to double its Australian footprint in the next three years.

NAB has launched a virtual chatbot aimed at helping business customers better answer common banking queries online.

We may not be consciously aware of it, but each of us carries dozens of digital tokens around with us.Our ability to use each of these services is governed by a string of numbers – a digital token. And according to the proponents of the open source crypto-wallet called the Pillar Project, the way they are managed is fundamentally broken.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

Trust is playing by new rules in today’s world of digitally driven marketplaces. But human relationships remain pivotal to building successful brand-consumer interactions today and into the future.

REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.

Australia’s first QSR virtual assistant, a relaunch of a 131 phone number supported by click-to-call technology, and a customer service focused brand campaign featuring franchisees, are some of the highlights for Domino’s in its latest financial report.

Office products supplier, Staples, has unveiled a new A/NZ brand, will significantly invest in digital and customer data capabilities and is hiring an executive level marketing chief following a private equity buyer earlier this year.

The line between marketing and technology is blurring, and agencies that don’t make the effort to unite brand and creative capability with technology and customer experience design risk becoming obsolete.

Fashion retail is going through a digital revolution that requires retailers to up their game not only in terms of marketing, but also around technology utilisation and innovative thinking.

Nine has appointed a new group marketing director as part of an executive restructure that sees chief marketing and digital officer, Alex Parsons, focused more squarely on digital and data growth opportunities.

IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.

Gumtree Australia is taking the wrappers off its biggest “customer driven rebrand” in ten years, revealing a new look and major changes to website functionality.

The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

In a world where marketers are striving to learn everything they can about consumer behaviour through their digital signals, it’s no great leap to begin using digital signals to change consumer behaviour. But where is the line drawn between influence and manipulation?

It’s the “frozen middle” of an organisation where people with outdated skillsets rule the roost that leaders must confront if they hope to transform their companies to suit the 21st century customer, ANZ’s digital chief says.