Technology is shifting to intelligent machines with a capability to reason, said IBM Chairman and CEO Virginia Rometty at Gartner's Symposium ITxpo. These machines won't replace humans, but will augment them. It is a technology that will transform business, she said.

Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.

During her time as Dan Murphy's CDO, Faye Ilhan has helped drive a number of innovations, including being the first retailer to launch click-and-collect across all outlets, and introducing Dan Murphy’s ShipSmart, which enables customers to receive unlimited deliveries.

Myer appointed Mark Cripsey into the newly created role of chief digital and data officer, as part of the retail giant's focus on omni-channel retailing and customer data.

Chief digital officers are becoming an increasingly common fixture in Australia’s c-level executive suite. Nine months ago, pizza retailer, Domino’s, joined these ranks, appointing Michael Gillespie as its first CDO.

As the largest business bank in Australia with a 160-year history of serving customers, NAB prides itself on being able to converse and connect with customers in a way that meets their expectations. And it’s this very focus on customer experience that is now fuelling the organisation’s digital transformation fire.

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer responsible for IT and marketing divisions.

In the last five years, Simplot CMO and chief digital officer, Fiona Allen, has made a concerted effort to become a digital transformation leader. And it's this quest for reinvention that led her to to the post of CMO and chief digital officer at Australian food manufacturer, Simplot.

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Being a digital-first business requires learning how to be brave, to move quickly, and to embrace completely new ways of working, a leading chief digital officer claims.

Domino’s Pizza has appointed its first chief digital officer in a bid to accelerate growth in the online sphere.

Culture is one of the biggest hurdles AGL faces as it seeks to tackle digital disruption head-on and better respond to rising customer expectations.

Organisations and marketers will struggle if they don’t find a way to make digital a relevant part of every piece of customer experience.

Digital projects are not just about new delivering new technology capabilities, they also require a rethink around how people collaborate, assess risk and embrace change.

Organisations trying to embrace digital disruption must combine quick, visible wins as well as significant technology investments and cultural change if they hope to achieve long-term and transformation gains, Telstra’s digital chief claims.

Digital and technology may have already triggered bucket loads of change within our organisations and transformed our interactions as consumers, but Mars Australia’s chief digital officer claims we’re only halfway into the digital journey.

The rise of digital within all facets of business has been followed swiftly by the rise of the chief digital officer (CDO) role as saviour and administrator. But truly understanding how this position fits within an organisation’s long-term strategy and culture is fraught with complexity.

Digital is becoming a cornerstone of competitive advantage and innovation for all businesses, so no one should be surprised that a new dedicated c-suite role, the chief digital officer, is being offered up as the key to success.