Chief Digital Officer

Delivering news, profiles, expert insights, brand case studies and features on digital strategy, digital transformation and business leadership for the chief digital officer community.

Machines will learn just like a child, says IBM CEO

Technology is shifting to intelligent machines with a capability to reason, said IBM Chairman and CEO Virginia Rometty at Gartner's Symposium ITxpo. These machines won't replace humans, but will augment them. It is a technology that will transform business, she said.

Digital Marketing

Nissan's new concept car is a digital canvas

Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

Leadership

OgilvyVentures: Finding an alternative way to innovate

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Leadership

How Les Mills is propelling fitness into the digital age

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.

Leadership

Dan Murphy's CDO reveals why the spotlight is on the customer journey

During her time as Dan Murphy's CDO, Faye Ilhan has helped drive a number of innovations, including being the first retailer to launch click-and-collect across all outlets, and introducing Dan Murphy’s ShipSmart, which enables customers to receive unlimited deliveries.

Leadership

How NAB is operationalising digital change

As the largest business bank in Australia with a 160-year history of serving customers, NAB prides itself on being able to converse and connect with customers in a way that meets their expectations. And it’s this very focus on customer experience that is now fuelling the organisation’s digital transformation fire.

Leadership

Tourism Australia appoints digital chief

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

Leadership

Simplot's digital transformation

In the last five years, Simplot CMO and chief digital officer, Fiona Allen, has made a concerted effort to become a digital transformation leader. And it's this quest for reinvention that led her to to the post of CMO and chief digital officer at Australian food manufacturer, Simplot.

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...

varun

How to manage social media during Covid-19

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Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

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Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

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kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

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Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

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Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

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