Chief Digital Officer (Cdo)

Strategy

How Casey Cardinia Library tapped its CX tech in lockdown

The humble local library, once the domain for school kids and older people checking out a few books, has been transformed into a digital destination, where a customer focus has given rise to improved services and a raft of new digital tools. At least that’s the experience with Casey Cardinia Library, one of Victoria’s largest public library networks.

Leadership

Lindell jumps back into CMO role

After nearly 18 months as ​chief digital officer for Hotsprings​, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.

Digital Marketing

How IAG is kickstarting a digital marketing revolution

The need to reduce campaign delivery from 22 weeks to a matter of days has kickstarted a direct marketing transformation at IAG that sees the ASX-listed insurance giant not only replacing and centralising its core marketing technology stack, but also rethinking its customer approach.

Leadership

​Seven lessons on driving digital transformation

The pressure is on organisations to optimise the value of social media, cloud-based computing, mobile technology and big data analytics by embracing digital transformation from the top down. Yet according to a new study, one third of companies still have businesses split between digital and traditional practices, and only one in 20 claim a seamless customer experience across channels throughout the purchase cycle

Leadership

Bank of England doesn't need a CDO, says CIO

The Bank of England's (BoE) recently appointed CIO, John Finch, doesn't believe the organisation needs a dedicated chief digital officer (CDO) to lead a digital transformation.

Leadership

CMOs talking digital delivery part 3: Carsguide's Collette van Rooyen

In the third of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the head of product at Carsguide, Collette van Rooyen, her opinion on the importance of the chief digital officer (CDO) role.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

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Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

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FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

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I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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