Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.

A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.

Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.

Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.

Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.

Analytics is often thought of as a discipline based in numbers. But Sandra Hogan is taking a very human-centric approach to her role as group head of customer analytics at Origin Energy.

Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.

Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.

More than 20 per cent of government departments around the world will appoint a chief digital officer as part of their digital strategies, according to new Gartner research.