Leadership
Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.
Measurement & Analytics
Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.
Leadership
Analytics is often thought of as a discipline based in numbers. But Sandra Hogan is taking a very human-centric approach to her role as group head of customer analytics at Origin Energy.
Digital Marketing
Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.
Leadership
Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.
Leadership
More than 20 per cent of government departments around the world will appoint a chief digital officer as part of their digital strategies, according to new Gartner research.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
There are five tell-tale signs your brand needs to take a long hard look at itself.
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I should check these guidelines. I think it's important for me. Thanks for the info!
Juana Morales
IAB releases social media comment moderation guidelines
I didn't know about that. Thanks!
Jamison Herrmann
Twitter 'recap' helps you catch up with missed tweets
😂😂😂😂😂😂😂😂
Max Polding
What it takes to turnaround an iconic Australian brand
I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...
sketharaman
Gartner VP: Why CMOs and CIOs must band together to make CX a discipline
I live the best deals at LA Police Gear.
Tyrus Rechs
6 Ways to ramp up Social Media to Your Web Design