The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
Strategy
Experience is the new brand, and customer and employee experience are vital for the continued success of any business.
Leadership
Gateway Bank has appointed a new chief customer officer (CCO), Ritu Sinha, as the current CCO, Lexi Airey, moves into the CEO role at the end of March.
Strategy
The report has been tabled and the 76 recommendations are in. And there are a few clear lessons on what many have recognised are keys to ensuring your organisation is customer-led, from the very top to the very bottom and everywhere inbetween.
Leadership
Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.
Leadership
In another example of how the customer must be king moving forward, Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.
Leadership
The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.
Catherine Anderson, chief customer officer at Powershop Australia says always look and listen beyond the marketing department for feedback and ideas.
People
Rachael Powell’s job title tells us all we need to know about marketing right now. As chief customer, people and marketing officer at Xero, she is the embodiment of the evolution of marketing and how, in order to achieve true connection with the customer, trust must occur from the inside before it can go out to the customers.
People
It’s the combination of great technology and people that will give organisations the means to deliver personalised experiences that actually meet customer expectations, AGL’s chief customer officer, Melissa Reynolds, claims.
Leadership
Bendigo and Adelaide Bank’s chief customer officer has been appointed to the position of managing director, effective from early July. Marnie Baker, who will take over from Mike Hirst in the role of MD, has worked across all facets of the Bank since 1989 and led the Bank’s entry into the new payments platform and digital banking.
People
Moving into the future, the key differentiator for brands will be customer experience. This is the view of ME Bank’s new chief experience office (CXO), Ingrid Purcell, who was appointed to the new role late last year.
Leadership
Highly regarded marketing leader, Andy Lark, has joined Foxtel as its chief marketing officer, overseeing brand, content, customer management, acquisitions, digital and product management.
Leadership
Myer has revealed its deputy CEO, chief merchandise and customer officer, Daniel Bracken, is leaving the company amid ongoing tough retail trading conditions.
Customer Experience Management
QBE Australia has promoted executive GM of marketing, Bettina Pidcock, to chief customer officer, the first such role to be introduced at the insurance group.
Leadership
SumoSalad co-founder and CEO, Luke Baylis, talks about marketing's broader business role and why he's so keen to improve customer understanding at the healthy fast food restaurant chain.
Customer Experience Management
Jason Bradshaw was appointed Volkswagen Group Australia’s first director of customer experience 12 months ago, an executive-level role he claims is also a first for Australia’s automotive industry. The remit: Put the customer front and centre across HQ, as well as its dealership network, making customers the first, second and third priority behind every business decision.
Leadership
The chief customer officer (CCO) is becoming more prevalent than ever at the highest level in the boardroom. Software AG's first chief customer officer shares how he's helping instill customer centricity at the enterprise vendor.
Leadership
Westpac has appointed its first chief customer officer, hiring a former Disney executive from the US as part of a series of executive changes.
Leadership
In March, small business technology provider, GoDaddy, joined the growing list of organisations globally to appoint an executive-level chief customer officer (CCO).
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As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing