Digital Marketing
Versa agency has created a unique interactive, artificial intelligence (AI)-driven website which uses conversational bots so visitors can use voice or text to interact with the site.
Strategy
BT recently launched a 24/7 online virtual assistant ‘Blue’, which supports advisers and their clients seeking immediate responses to common questions, step-by-step guides and connecting people to one of our specialised support teams. The chatbot is learning ‘on the job’ and in a single week has helped over 900 people and responded to more than 2000 queries for the financial services company.
Digital Marketing
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
Digital Marketing
Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.
Strategy
IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and media press.
Digital Marketing
At the height of the first COVID-19 nation-wide lockdowns, men’s swimwear brand, Skwosh, adopted a Messenger chatbot to connect with customers, handle a large volume of frequently generated queries and blend the brand personality with conversation commerce.
Strategy
Chatbots are increasingly deployed by brands as another important channel of customer contact. BT’s Autonomous Customer 2020 research found chatbots are one of the new tech tools, along with phone and email, plus real human agents, that customers want when contacting a company.
Digital Marketing
The Art Gallery of NSW is looking to bring more engaging mobile capability to future exhibitions following the use of a chatbot that put its Japan Supernatural exhibition right into the hands of potential visitors.
Measurement & Analytics
Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.
Social Media
In an era where technology is being blamed for declining mental health, Lifeline Australia is instead looking to use a chatbot to help improve consumer well-being.
Leadership
Executives from SkyCity, Foodstuffs and PwC share their experiences as their organisations foray into AI
Leadership
NIB reports one year on, its chatbot, nibby, has handled more than 21,500 member interactions, with a 70 per cent success rate, saving 535 hours of consultant handling time
Customer Experience Management
A unique hybrid chatbot and live chat solution has been launched for intellectual property firm, Watermark, to pre-qualify lead enquiries.
Digital Marketing
Business software provider, Epicor, has its eyes trained firmly on the future – and the future is AI-powered technology.
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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