Social Media
In an era where technology is being blamed for declining mental health, Lifeline Australia is instead looking to use a chatbot to help improve consumer well-being.
Leadership
Executives from SkyCity, Foodstuffs and PwC share their experiences as their organisations foray into AI
Leadership
NIB reports one year on, its chatbot, nibby, has handled more than 21,500 member interactions, with a 70 per cent success rate, saving 535 hours of consultant handling time
Customer Experience Management
A unique hybrid chatbot and live chat solution has been launched for intellectual property firm, Watermark, to pre-qualify lead enquiries.
Digital Marketing
Business software provider, Epicor, has its eyes trained firmly on the future – and the future is AI-powered technology.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
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Yes Machinery
Image intelligence:10 must-see infographics for marketers
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Lumen CMO strives to make the brand synonymous with anti-ageism