The Covid-19 pandemic currently playing out around the world has upended the 2020 plans for almost every brand and every marketer. At a time of health and economic stress along with working and family life upheaval, certainties about business and the role of brands are no more. The scale of the crisis is unprecedented in modern time, it doesn’t mean throwing out the rule book entirely, but survival will take more than just a couple of emails to customers.

News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.

​Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.

​It seems, when it comes to Australian brand reputation, New Zealand is doing it better.

Mastercard is taking the next step in its brand evolution by dropping its name from its brand mark.

​Australian organisations that integrate marketing and sales will be better positioned to take advantage of business growth, according to a new report.

​In a sea of blue, grey and white, Juniper Networks has decided to go green. Not only in the environmental sense, but also for its new logo. And the stand-out colour is just part of what has been a global brand refresh for Juniper Networks this year.

Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

In a move that looks set to be the beginning of a brand revitalisation of Country Road, former Supre and Sportsgirl head, Elle Roseby, has been appointed as managing director of the retailer.

​In its latest shot over the bow of Australia Post’s delivery monopoly, Sendle has launched its first-ever brand campaign. The launch comes after Sendle successfully trademarked ‘Post Without The Office’ after Australia Post took them to court.

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

Medibank is publicly challenging what better health means for all Australians, even if better health means not taking out health insurance, with the launch of its new brand platform that aims to offer more transparency in health insurance.

KPMG has launched a new CMO advisory team headed by learning global marketer, Carmen Bekker, to help CMOs and brand leaders gain new perspectives to grow their businesses and brands.

Brands are struggling to meet CX standards and CX quality has actually worsened in 2017, with more brands slipping down the ranks, a new report from Forrester revealed.

Balancing short-term growth and brand building while leveraging the right data to serve the customer continues to present both challenges and opportunities, local marketers say.

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a look at 8 brands who are leveraging voice-activation to boost engagement and drive customer experience.

Traditional out-of-home advertising has been a one-way display. But today’s interactive customer needs something with more dialogue and interaction, according to Powder Room Interactive Media’s MD and founder, Michelle Davis.

The rapid rise of the social influencer has given brands new and exciting ways to get noticed by customers, and while experts welcome the recent AANA rules, which push brands to disclose they are collaborating with social influencers on sponsored posts, many think more needs to be done.

As traditional retailers continue adapting to a digitally-heavy, highly competitive customer space, a recent report shows which companies are now strongest in reputation and trust in the eyes of Aussie customers.