Brand Strategy

Leadership

Seek appoints new marketing leader

Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.

Digital Marketing

The pros and cons of a masterbrand strategy

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Social Media

Holden shares its 5 key brand strategies

Like any sector in Australia, the motor industry is seeking to find more innovative and creative ways to engage customers through digital and social channels.

Leadership

CMO’s most-read stories of 2015

With 2015 coming to a close, we thought it would be a good time to look into the most read articles of 2015 on the CMO website to see what was top of mind for modern marketing leadership this year.

Digital Marketing

​Report: Brand reputation costs $200K to repair

Every second company affected by a data leak suffers reputational damage, with the cost of repair for enterprises costing $200,000 and for SMEs approximating $8,000, a recent report found.

Leadership

8 steps to modern marketing

Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.

Leadership

Salmat bolsters marketing leadership team

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

Digital Marketing

Closing the Gap Episode 11: Achieving marketing ROI

​In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.

Digital Marketing

Closing the Gap Episode 10: L'Oreal's head of digital on consumer dislocation

The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand. We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.​

Leadership

OgilvyVentures: Finding an alternative way to innovate

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Social Media

5 brand tactics used by Jessica Alba

Speaking at Salesforce’s Dreamforce in San Francisco Alba alongside YouTube CEO, Susan Wojcicki,​ Hollywood actress turned entrepreneur, Jessica Alba, revealed the key ways she grew her billion-dollar natural product venture, the Honest Company.

Digital Marketing

Going glocal: How global brands can meet local customer promises

As customers look for consistent yet relevant brand experiences wherever and whenever they interact with them, the pressure is on marketers to find innovative and creative ways to keep campaigns locally relevant, while maintaining a consistent sense of brand ownership globally.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

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We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

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JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

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Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

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Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

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Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

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