Brand Strategy

Leadership

Woolworths names first CMO

Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.

Digital Marketing

Telling the right story: Best Western's customer experience journey

Personalisation is the current catchcry of marketers looking for a way to better demonstrate value to their customers. For the marketing team behind the Best Western group, it’s also the personality of each member location that provides the foundation for brand and customer success.

Digital Marketing

4 brands making customer loyalty programs work

We talk to four brands running customer loyalty programs to find out what they’re doing to meet the changing needs of more technology-savvy, increasingly mobile customers.

Leadership

CMO interview: Travelling with a clear brand direction

When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.

Woolworths and Telstra lead Australian brands list

Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.

Leadership

What we can learn from the brand of faith

When it comes to enduring brands that have withstood the test of time, many of us think of 20th century luminaries such as Coca-Cola. But there is a much older brand out there that has not only remained relevant for the past 2000 or so years, it is also followed by one-third of the world’s population.

Social Media

Is bad social worse than no social?

Using social media poorly can do more damage to a brand than not using it at all, according to marketers on a panel held by hosting and colocation firm UKFast at its office in Manchester.

Leadership

Streaming a new brand: Rdio's Colin Blake

There aren’t that many marketers who boast both solid branding roots and broader business leadership and development experience. But head of territory Australia and New Zealand for music streaming company Rdio, Colin Blake, not only possesses these skills, he’s also coached the Canadian Olympics snowboarding team.

Social Media

Why CMOs can't ignore social media governance

Social media has become an intrinsic part of our brand and corporate lives. Yet the number of organisations lacking governance strategies around these highly interactive and dynamic channels is alarming.

Leadership

CMO interview: Marketing the wool off a sheep’s back

Many marketers can count the number of Australian owned, globally recognised brands on one hand. So it’s no surprise that experienced marketer and strategist, Rob Langtry, considers being brand custodian for the country’s wool industry a rare privilege.

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Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

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Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

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I would invest money in machine learning. I think it's important to do that. Don't you agree?

Polly Valentine

Metcash to use AI for promotional planning optimisation in liquor division

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