Anand Surujpal is on a mission: To shift the Patties Foods business from brand focused business to category-led superstar.

​Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.

The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.

With so much pressure on marketers to perform and prove their worth, Brent Smart is unsurprised many pull the nearest and quickest levers to show impact. The problem is, those short wins aren’t going to build you a brand for the long term.

“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

One of the most important decisions Neil Ridgway says he’s made over his 15 years as CMO of the Rip Curl brand is to support the group’s pro team with the resources they need to win 10 world surfing titles in 10 years. It’s this dedicated and focus that’s made the brand what it is today, he says.

Whether it’s electrification of vehicles or new mobility concepts, automotive companies are facing significant change right now, Volkswagen’s Ben Wilks says. Increasingly, this means differentiating not just by product, but by experience as well.

When Alexander Meyer joined ecommerce fashion retailer, The Iconic, in 2016, he was tasked with nothing short of building a cult brand.

Chobani has come a long way. From a virtual unknown player in an overcrowded market seven years ago, to last year’s number one brand, Chobani has been playing a long game, a game that has paid off in spades.

For OFX CMO, Rebecca Shears, being a marketer is often an art in holding your nerve.

2017 was a very big year for Martine Jager and the Westpac marketing team. Tasked with helping the organisation celebrate 200 years in the Australian market, she joined forces with her leadership team and a cross-functional group to inject history, traditional and emotional back into the Westpac brand.

It might feel like the latest corporate buzz phrase, but AIA Australia CMO, Renae Smith, doesn’t believe customer centricity is a new strategy for organisations to be adopting. What has been missing, she says, is the connection between customer and people.

Alicia Tillman was only two months into her role as chief marketing officer at German-based enterprise software maker, SAP, when she found herself in front of the company’s executive and supervisory boards.

When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in product and service.

It’s no good trying to be a customer-led marketer if you haven’t established the key fundamentals of brand strategy, purpose and process first, Mortgage Choice’s GM of marketing believes.

ahm has launched a new brand platform anchored in simplicity that it says is more just a marketing campaign, it's an entire brand permeation.

​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

When Jenny Williams, CMO of Compare the Market (CTM), says she’s pushing ‘Simplesness’ throughout the entire business, it’s hard not to conjure images of meerkats popping their heads up throughout the insurance comparison business.

Weight Watchers has rebranded to WW, introduced new communities and is transforming its apps platforms, partnerships and rewards programs in a bid to cement a global position in the health and wellbeing space.

​It’s been six months since Julie Nestor joined eBay Australia as chief marketing officer, and one of her initial priorities has been launching the online marketplace’s first loyalty program.

Far from it being a retail apocalypse, the proliferation of data and technology has pushed us into a retail renaissance, said Salesforce at Dreamforce this week.