Brand Strategy

CMO50 2017 #26-50: Lisa Winn

A recent move to ‘graffiti’ the iconic King Cross billboard and make a political ‘yes’ campaign heard as part of a mission to support marriage equality is just one of many innovative and creative decisions made by Coca Cola’s South Pacific marketing director.

CMO50 2017 #22: Damian Young

One thing modern marketers should do more of is connect their digital strategy to analogue touchpoints, Chobani GM of marketing, Damian Young, says.

CMO50 2017 #14: Carolyn Bendall

Over the past year, ANZ’s marketing team has rapidly transformed its use of data to power and deliver digital and one-to-one personal interactions, its head of marketing for A/NZ, Carolyn Bendall, says. The improvements come off the back of establishing a performance marketing focused digital approach.

CMO50 2017 #15: Jonathan Kerr

Auto & General marketing and digital chief, Jonathan Kerr, says his closest non-marketing colleague across the business is chief technology officer, Paul Malt.

CMO50 2017 #26-50: Paul Connell

Unilever’s Paul Connell calls it his “top five” list for modern marketing. And it’s what guides him as the GM and marketing chief of homecare in A/NZ.

Leadership

6 lessons in marketing leadership from Three UK’s CMO

​Having a great boss that challenges and supports you, being brave enough to see risky ideas through, capitalising on customer insights and failing are just some of the lessons CMO of Three UK, Shadi Halliwell, has learnt over the course of her marketing career.

Digital Marketing

Dropbox CMO shares the motivations for the biggest brand changes in 10 years

Dropbox has unleashed the biggest change to the company’s brand in its 10-year history, and global CMO Carolyn Feinstein is banking the bold repositioning will help eliminate the “grind and mania” that modern workers face and deliver a more ‘collaborative’ work environment.

Digital Marketing

Geronimo adds to acquisition tally with DMG purchase

Yet another agency acquisition play has been announced today, with mobile customer experience company, Geronimo, picking up digital creative agency, Digital Media Group (DMG) for an undisclosed sum.

Social Media

Brands leaders from NAB, Berlei, Youi turn out for YouTube’s annual Brandcast event

Marketing leaders from Berlei, National Australia Bank and Youi took to the stage at YouTube’s Brandcast event this week to highlight how they’re using the video platform and its growing suite of advertiser offerings to build their brands with on-demand audiences. Their stories came amid a raft of new advertising product offerings and updates from YouTube all aimed at improving the robustness, measurability and quality of interaction with the consumer.

Why partnerships and people are key to building The Big Issue brand

Few charities put the people they help at the apex of their branding strategy. But for The Big Issue, those homeless or disadvantaged people who don the bright yellow vest don’t just sell the fortnightly magazine, they are also the public expression of the organisation’s ethos as a social enterprise.

Social Media

How the millennials legacy is transforming everything from modern marketing to the economy

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

Getting Intimate with CX Ep8: Making the brand exchange easy

In Episode 8 of this new podcast series, BrandHook MD, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.

Digital Marketing

Driven to distraction: The rise of the self-driving car experience

Driverless cars will very likely save lives and reduce congestion. But for those of us enslaved to the daily commute, they might also mean the emancipation of countless minutes and hours spent stuck behind the wheel. So what will we do with our regained time, now that we are no longer distracted with the task of actually driving?

Leadership

How to humanise your brand

Too many brands still focus on who they are and lack the noble cause and purpose required to meet the expectations of modern consumers, Silicon Valley brand guru, Allen Olivo, claims.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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