Brand Strategy

Digital Marketing

Michel's trials online delivery for cakes

Australian café chain, Michel’s, is claiming an Australian first for franchise café brands after launching an online home delivery service for cakes.

Digital Marketing

Medibank asks what is better when it comes to health

Medibank is publicly challenging what better health means for all Australians, even if better health means not taking out health insurance, with the launch of its new brand platform that aims to offer more transparency in health insurance.

Digital Marketing

Will influencers be more than just ‘guns for hire’ in 2018?

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they run the risk of wasting money on simply a ‘gun for hire’, several experts agree.

Leadership

GoDaddy recruits eBay marketer for top A/NZ job

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

Digital Marketing

Why plausability is more important to your brand strategy than ever

There is well-worn Venn diagram that describes three overlapping circles of ‘good’, ‘fast’ and ‘cheap’. The central point is usually labelled ‘impossible’. But that hasn’t stopped many brands trying to claim at least two of those attributes, if not occasionally all three – and failing badly.

Digital Marketing

CMO Interview: Domino's Allan Collins on tapping social and AI for consumer engagement

It’s been a year of stellar sales and international expansion, technology advancement and food menu improvements for ASX-listed pizza maker, Domino’s. But equally, consumer data breaches, franchisee complaints and a legal dispute with a technology supplier around its flagship tracking app have made it a difficult year for brand management.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

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Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

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Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

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Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

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Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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