Commonwealth Bank has brought on Optus former brand manager, Dianne Everett, as its new general manager of brand.

The Australian Government’s carbon neutral certification has recently been renamed, rebranded and relaunched as 'Climate Active', all with the aim of becoming the ‘Heart Foundation tick’ of climate action.

Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.

The Australian Competition and Consumer Commission (ACCC) is taking eyewear retailer, Oscar Wylee, to court for alleged misleading or deceptive conduct that strikes at the heart of the brand’s proclaimed purpose and mission.

In February this year, the UK’s Advertising Standards Authority banned two television commercials. While far from being the first ads to ever be banned, they were the first found to violate new rules prohibiting the depiction of men and women in gender-stereotypical activities.

The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.

V Energy has launched a new brand platform in Australia and New Zealand with a pitch to Gen Z and younger Millennials to escape the ‘Procrastination Place’ to counter the era of living in the most distracting time in history.

​Mention the name Broadcast Australia, and many won’t know what you’re talking about. And yet, the infrastructure provider connects people across Australia and around the world, and has played a vital role in our current bushfire crisis.

Knowing consumers intimately, leaning in to brand ‘superpowers’ and digital capability, and disrupting from within have helped digital beauty retailer, e.l.f, buck category sales decline and chalk up 13 percentage point growth this year.

Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

While many organisations still consider culture an afterthought, savvy organisations increasingly know culture can make or break commercial success.

​Getting some pork on your fork just got a bit easier thanks to a new ready-to-eat roast pork offering from Riverina-based producer, Riverview Farms. The Riverview Farms Pork Roast with Crackle product is sold cooked, hot and ready to eat, much like the hot chickens many consumers buy each week. And it’s all part of a highly organised approach to brand marketing for the food brand.

Building a unifying brand narrative positioning Event Cinemas as an experience-led entertainment offering of choice has seen the company overhaul its brand identity and strategy.

Australian fintech unicorn and credit card disrupter, Zip, has launched its first integrated brand campaign using the tagline ‘Nothing comes between me and my …’.

Wireless speaker producer, Sonos, doesn’t have a chief marketing officer. Nor has it had one for nearly two years.

Convenience, personalisation, and experience will be the key brand differentiators as a new generation of consumer enters the picture.

Magnify, impact and storytelling – these three words sum up the method behind the creative ‘madness’ of Citroen’s global chief marketing officer, Arnaud Belloni’s marketing strategy.

​Drakes Supermarket is finally in control of its own ​marketing​, for the first time, and it is having a lot of fun with it.

Former eHarmony, Woolworths and Ovo marketing leader, Nicole McInnes, has been confirmed as the new director of marketing and commercial for the revitalised WW (Weight Watchers) brand in Australia.

Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.