A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Kennards Hire wants its customers to know that it’s got their backs.
Leadership
Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
Digital Marketing
With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.
Digital Marketing
Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.
Leadership
How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.
Leadership
Earlier this week, WA Tourism dropped George Calombaris from its most recent campaign in the wake of the chef’s underpayment of staff wages scandal.
Social Media
Dubbed the “Donald Trump of TripAdvisor” by The Washington Post, Oobah Butler turned a non-existent restaurant, The Shed, into the top rated dining establishment in London on TripAdvisor through social manipulation. Speaking at this week’s Online Retailer conference, Oobah Butler delivered his keynote on ‘Cutting through the bullsh*t of social influence manipulation’ where he detailed his scheme while working as a journalist for Vice.
Digital Marketing
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.
Digital Marketing
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.
Leadership
Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.
Digital Marketing
Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.
Social Media
There are some products and services consumers can’t help but shout about from the rooftops. Then there are plenty of others which many people wouldn’t be caught dead discussing in public.
Digital Marketing
Gaining brand synonymity with anti-ageism is the big ambition for co-founder and CMO of Lumen, a new dating app for the over 50s market.
Digital Marketing
Westpac’s latest ‘Help’ campaign is a part of an ongoing business strategy to demonstrate how the financial provider helps in the moments that matter, borne out of putting the customer at the beginning of marketing and business processes, its CMO says.
Digital Marketing
The local owner of children's toy and product brands, Toys"R"Us and Babies"R"Us, which recently re-launched in Australia and debuted in New Zealand, has announced eBay as a retail partner under a newly inked deal.
Leadership
Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?
Digital Marketing
If there’s one thing modern marketers need to let go of, it’s perfectionism, says Adobe VP of global brand marketing, John Travis.
Leadership
Coffee chain, Jamaica Blue, has overhauled its branding to re-connect with the inspiration of Jamaica and won itself an award for its efforts.
Digital Marketing
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.
Digital Marketing
The Telecommunications Industry Ombudsman (TIO) has updated its branding with a new logo and website to better reflect its dispute resolution service for consumers and small business in 2019.
Digital Marketing
The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Google+ and Blogger cozy up with new comment system
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021