Boards

Leadership

Panel: What it takes for marketers to win the hearts and minds of the boardroom

Rapid investment into digital and technology, along with the need for growth, are seeing more marketers stepping into Australian boardrooms. But unless more of the marketing fraternity get onto the c-suite, do a better job of understanding the balance sheet and firmly grasp risk and governance, they’re going to struggle to gain a substantial foothold long-term.

Leadership

How marketers build a successful board profile

If there’s one lesson to be taken from Australia’s recent Royal Banking Commission and AMP’s subsequent board and executive exodus, it’s that a disconnect exists between board directors and organisational culture, Tim McColl-Jones, believes. And it’s one of the reasons why the former brand and agency leader is advocating for more marketers on boards.

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

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Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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