Leadership
Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.
BlackBerry's chief operating, marketing and financial officers are leaving as recently appointed CEO John Chen makes his mark on the struggling mobile vendor.
The group trying to buy BlackBerry for US$4.7 billion will likely break up the company, wiping out its smartphone division while preserving BlackBerry's secure network services used by large enterprises. But one analyst said he hopes that's not the case.
If you're afraid the future of touch-enabled smartphones, tablets, and PCs are going to rip your keyboard from your cold, dead hands, fear not.
As BlackBerry's board of directors formally begin exploring "strategic alternatives," they'll find their options limited, according to two IT sector analysts. All the likely alternatives call for a much diminished company, or broken up into some software assets and a brand value that's declining every day.
Leadership
An early focus on customer experience with the help of his grandfather has helped Matt Ball immensely as he transitioned through a series of marketing roles to MD of BlackBerry A/NZ.
Social Media
Yahoo said Friday that it has bought contact management specialist Xobni for an undisclosed amount, presumably to enhance Yahoo Mail and its related applications.
Social Media
A cheery new YouTube video called "Facebook - The Musical" is on its way to going viral at more than 500,000 views during its first few days on the Web, thanks to a campy crew of crooners singing the praises of the social network.
Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.
The smartphone of the future is going to require a "revolution" in thinking about technical design and "not enough people are prepared" for the challenges coming in here years, the president of Samsung Electronics said in his keynote at the Design Automation Conference (DAC) here today.
Digital Marketing
UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.
For marketers working their way through the fallout from COVID-19, there has been an inevitable ...
In this guide, you will learn: The importance of marketing intelligence as key to customer ...
In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes ...
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia