Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found.

The uptake of beacon technology has become a talking point in the retail sector for some time now, but BLE beacon shipments is set to grow rapidly to new market segments far beyond the retail sector, a new report found.

Transport of NSWis challenging tech savvy innovators to think up new ways to implement bluetooth technology inane effort to help customers and make catching public transport easier.

A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.

Master builders Allworth Homes and software company Leigo Industries announced the completion of a state-wide deployment of bluetooth low energy (BLE) beacons across 10 sites in Australia, ahead of a new mobile app and strategy to boost customer engagement.

High-end department store Neiman Marcus wants to improve more than its customer online buying experience. The company is working to use technology to merge its online and brick-and-mortar efforts.

​Two location-based services trials united in their use of beacon technology and desire to improve onsite experiences, but very different in terms of business objectives, have launched on opposite sides of the country.

Fujitsu and proximity marketing provider, iProximity , have struck a partnership to provide marketers with a new way of driving customer engagement in the retail environment.

Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.

Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media

Marketo has struck a partnership with proximity technology vendor, Gimbal, to integrate its location capabilities with its marketing technology stack.

Unilever, the world's second largest advertising company and the owner of 490 brands, yesterday crowned UK digital firm, Glimr, the winner of its international Scale Up competition at the Digital Shoreditch festival in London.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

The City of Sydney has launched an iBeacon trial aimed at driving audience engagement with its new seven-metre high World War II sculpture honouring Aboriginal and Torres Strait Islander diggers.

Beacon technology could be embedded into the Melbourne Cricket Ground’s new high-density Wi-Fi network following a couple of successful customer engagement trials last year.

Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space.

Bendigo Marketplace shopping centre is planning to expand its use of beacon technology after a successful family-oriented marketing campaign last month triggered new levels of customer engagement and foot traffic.

Woolworths is looking to roll out beacons across all of its click-and-collect stores following a successful proof-of-concept trial of the proximity marketing technology with customers.

The Melbourne Stars cricket team and sponsor, Acquire Learning, are giving away 10,000 free ice cream mobile coupons to fans at the Melbourne Cricket Ground (MCG) as part of a customer engagement exercise using proximity marketing.

Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.

Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.