As an energy wholesaler, Jemena is one step removed from electricity and gas users. But wanting better visibility of customers, the B2B company decided to adopt an entirely new customer experience (CX) platform.

B2B marketers must adapt to the shifting sands the COVID-19 crisis has presented them by shifting the brand message from one of product and service capability to one of how they’re helping the community solve an immediate pain point. Unfortunately, too many are still pushing sales or self-serving messages.

​Marketers should be proud of the varied skills and experiences they bring to the executive table, former marketer and now CEO of BarBooks Australia, Morag Latta, believes.

Building brand awareness for Shopify’s enterprise-level ecommerce offering is priority number one for newly installed head of APAC marketing, Robin Marchant.

Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA).

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

Technology learning platform, Pluralsight, which was founded in 2004 in the US, recently opened its doors on a local Australian office and has its sights set on achieving big things for the region.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

There’s no doubt marketers are facing a critical commercial crisis and must get better at selling the business value they create, IPA UK consultant and principle of Cassidy Media Partnership, Fran Cassidy, says.

It was while auditing NTT’s newly combined marketing function’s capabilities that its global CMO, Ruth Rowan, found 147 distinct technologies in use.

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.

​Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.

According to a new study, 71 per cent of companies that invest in account-based marketing (ABM) report their return on investment is somewhat or significantly higher than traditional marketing programs.

“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.

Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.

Orthodontic and dental brand, Invisalign, has chalked up 35 per cent growth in Asia-Pacific, 13 per cent lift in the US and secured more than 30,000 consultations through a custom mobile-led concierge app after a digital marketing transformation.

​Mention the name Broadcast Australia, and many won’t know what you’re talking about. And yet, the infrastructure provider connects people across Australia and around the world, and has played a vital role in our current bushfire crisis.

Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.

The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.

With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.

While much of the talk around robotic process automation (RPA) has centred on its potential to replace human beings in marketing roles, for Berlin-born software maker, Signavio, the opposite appears to be the case.