The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

With the proliferation of services bidding platforms like The Quote Company, where suppliers like plumbers and electricians ‘bid’ on quotes to potential customers, the pressure is to find innovative ways to stand out from the crowd.

Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.

With the proliferation of e-commerce platforms and increased competition in the digital retail space, having an effective automated customer communication strategy is critical to boosting brand engagement and increasing customer retention.

Salesforce announced the release of three new products, SalesforceIQ, IoT Cloud and Salesforce Lightning as part of an over-arching strategy to empower better sales strategies and drive more effective management of customer journeys.

Increasing globalisation, heavy competition, empowered customers in new markets, and fast-changing technologies means small and medium-sized enterprises (SMEs) are now no more immune to the marketing challenges traditionally faced by large multi-national organisations.

When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.

The fast fashion industry is booming and in order to keep up with the growth, brands need to find new and efficient ways to up their bottom line.

Netvibes has announced the launch of its latest version of ‘dashboard of things’ (DoT), a programmable intelligence tool that allows businesses to create customised ‘potions’ to automate interactions between data, apps and connected devices.

With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.

Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.