A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Strategy
Companies looking to automate all their customer experience using artificial intelligence (AI) or machine learning are likely to fail at delivering the seamless, post-channel CX experiences customers want.
Digital Marketing
Anyone who has worked in a design agency will be familiar with the bottlenecks that can block up a workflow.
Digital Marketing
The highly competitive finance and insurance sector demands effective marketing campaigns to get noticed from the crowd, which is what comparison site BizCover decided to do to turn around its keyword optimisation strategy. It recently integrated Marin Software’s offerings to better streamline a scalable solution, and experienced better than anticipated results.
Digital Marketing
Gumtree Australia is taking the wrappers off its biggest “customer driven rebrand” in ten years, revealing a new look and major changes to website functionality.
Digital Marketing
DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.
Digital Marketing
Labelled as the great ‘Dubbo disruptor’, online platform, Channel 40, is Australia’s first-ever app connecting drivers and freight owners in an Uber-like system. And its impact has already been felt across the heavyweight trucking industry.
Digital Marketing
With the proliferation of services bidding platforms like The Quote Company, where suppliers like plumbers and electricians ‘bid’ on quotes to potential customers, the pressure is to find innovative ways to stand out from the crowd.
Digital Marketing
Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.
Digital Marketing
With the proliferation of e-commerce platforms and increased competition in the digital retail space, having an effective automated customer communication strategy is critical to boosting brand engagement and increasing customer retention.
Digital Marketing
Salesforce announced the release of three new products, SalesforceIQ, IoT Cloud and Salesforce Lightning as part of an over-arching strategy to empower better sales strategies and drive more effective management of customer journeys.
Leadership
Increasing globalisation, heavy competition, empowered customers in new markets, and fast-changing technologies means small and medium-sized enterprises (SMEs) are now no more immune to the marketing challenges traditionally faced by large multi-national organisations.
Digital Marketing
When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.
Digital Marketing
The fast fashion industry is booming and in order to keep up with the growth, brands need to find new and efficient ways to up their bottom line.
Social Media
Netvibes has announced the launch of its latest version of ‘dashboard of things’ (DoT), a programmable intelligence tool that allows businesses to create customised ‘potions’ to automate interactions between data, apps and connected devices.
Digital Marketing
With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.
Digital Marketing
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been