Automation

Digital Marketing

How BizCover is boosting search advertising success

The highly competitive finance and insurance sector demands effective marketing campaigns to get noticed from the crowd, which is what comparison site BizCover decided to do to turn around its keyword optimisation strategy. It recently integrated Marin Software’s offerings to better streamline a scalable solution, and experienced better than anticipated results.

Digital Marketing

DuluxGroup adopts AI-powered sales assistant

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

Digital Marketing

Predictions: 17 digital marketing trends for 2017

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Digital Marketing

How The Quote Company boosted digital engagement and conversions

With the proliferation of services bidding platforms like The Quote Company, where suppliers like plumbers and electricians ‘bid’ on quotes to potential customers, the pressure is to find innovative ways to stand out from the crowd.

Digital Marketing

​Four ways to use email marketing to boost your business

With the proliferation of e-commerce platforms and increased competition in the digital retail space, having an effective automated customer communication strategy is critical to boosting brand engagement and increasing customer retention.

Leadership

Why SMEs are thinking like multinationals when it comes to marketing

Increasing globalisation, heavy competition, empowered customers in new markets, and fast-changing technologies means small and medium-sized enterprises (SMEs) are now no more immune to the marketing challenges traditionally faced by large multi-national organisations.

Digital Marketing

Xero CMO on why we need automation

When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.

Digital Marketing

How Yatango is giving power back to the customer

With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.

Digital Marketing

How EDA Used Big Data Analytics to Drive SaaS Revenue

Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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